Email Marketing RulesThe Last Word on April 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Reengagement Campaigns: When Should You Drop Inactives? (MediaPost) Triggered Email Messages: Keys to Success (ClickZ) Results and Lessons from 9 Subject Line split tests (ZettaSphere) Gmail Continues to Shift the Market…
The Last Word on March 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms (ClickZ) 10 Steps to Keep Bad Email Addresses Out of Your Database (Silverpop) The ultimate mobile email statistics overview…
The Last Word on February 2014
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Email Blows Social Media Out the Door — Any More Questions? (ClickZ) Content Considerations For Your Automated Email Program (MediaPost) 11 A/B Split Testing Mistakes I See Businesses Make All The Time (Conversion…
The Last Word on January 2014
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s The Best Send Time? (MediaPost) Trade Secret: The Right Response To Engagement-based Filtering (MediaPost) Personalization Sees Payoffs in Marketing Emails (Emarketer) Rethinking the Post-Purchase Email Strategy (DEG blog) Thoughts on “ISP relations”…
The Last Word on December 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s Your Post-Holiday Email Plan? (MediaPost) 4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season (Marketing Land) Personal @instagram.com email addresses could be part of the app’s new…
The Last Word on 2013
Happy New Year! As we say hello to 2014, I wanted to recap some of the best content from Email Marketing Rules and ExactTarget during 2013. Of course, it all began with the publication of Email Marketing Rules (paperback/ebook). You can check out the Introduction and an exclusive excerpt for free. To…
The Last Word on November 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Consumers Expect Optimized Mobile Experiences, Retail Sites Need Improvement (MediaPost) Subscriber Engagement Over Time (MailChimp Blog) A How-To Guide For eReceipts (Marketing Land) A common preference request error that’s easily fixed (Zettasphere Blog)…
The Last Word on October 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers “Free” is not a Dirty Word (and 4 other Subject Line Findings) (Return Path) The Current State of Mobile 2013 Q3 (Spectacular Stats) (The Mobile Marketer) The Email Design Conference 2013 San Francisco…
The Last Word on September 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Email Subscriber Experience 2008 – 2013 (Return Path) The Dangerous Tension Between CMOs and CIOs (Harvard Business Review) 10 More Habits Of Highly Ineffective Email Marketers (MediaPost) The How-To Guide to Responsive…
The Last Word on August 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Deliverability Misconceptions: The Insider Break-down (Experian) The Habits Of Highly Ineffective Email Marketers (MediaPost) What’s an Email Hash, Anyway? (ClickZ) Guest Expert: Alex Williams on 11 Things that Need to Die in Mobile…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
