The Last Word on August 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

Deliverability Misconceptions: The Insider Break-down (Experian)

The Habits Of Highly Ineffective Email Marketers (MediaPost)

What’s an Email Hash, Anyway? (ClickZ)

Guest Expert: Alex Williams on 11 Things that Need to Die in Mobile Email (Silverpop)

Kagan: Court Hasn’t Really ‘Gotten To’ Email (Yahoo News)

Insightful & entertaining tweets

@marshallk: Knowing the moment that people open my emails feels like a super power. I need to learn to use it, like picking up buildings w/ bare hands.

@Advertising140: If your email still looks solid with images turned off…then you’ve done a good job. #emailmarketing

@markbrownlow: Test subject lines in admin emails, too. Produced >60% lift to confirmed subscriptions:

@Jfalkenthal: A3: No one owns the community. A community can be facilitated & engaged with, but not owned. #etcafe

@JuntaeDeLane: I hear YouTube, Twitter &  Facebook are merging to form a super #SocialMedia site called YouTwitFace – Conan O’Brien

Great additions to the Email Swipe File pinboard

OfficeMax gift services footers from 2012 holiday season >> View the pin

Walmart welcome email from 2012 holiday season >> View the pin

Apple email sent on 11/20/12 >> View the pin

Home Depot email sent 2/7/11 >> View the pin

Noteworthy subject lines

Dunkin’ Donuts, 8/26 — School’s in session – recharge with a DD Card‏
Vera Bradley, 8/23 — Best-looking couples, class of 2014!
Hanna Andersson, 8/17 — Quick study in boys jeans: sturdy savings for one more week!
SkyMall, 8/1 — The 10 Things You Need for Back to School Success‏
ModCloth, 8/2 — Apt ‘apt.’ decor!
Coldwater Creek, 8/26 — Save on jeans + New Arrivals…Labor Day savings start NOW!
Sears, 8/26 — EXTRA 5-15% off online: Labor Day Kickoff savings‏
PersonalizationMall, 8/26 — 25% Off Grandparents Day Sale – This Week Only‏
Hanna Andersson, 8/28 — Halloween hannas are here!
Horchow, 8/21 — Autumn + Christmas: New finds, right now‏
Neiman Marcus, 8/17 — Men’s Fall Lookbook‏
Karmaloop, 8/23 — Fall Up! All New Jackets and Hoodies from HUF, Nixon, Crooks and Castles, Staple and more!
ModCloth, 8/29 — FLOTUS-worthy frocks.
Sephora, 8/30 — Too busy for the salon?
Michael’s, 8/24 — Rainbow Loom: As Seen on the Today Show‏
Pier 1 Imports, 8/24 — More ZZZs. Less $.
The Container Store, 8/23 — NEW! Q & A Feature‏
Etsy, 8/17 — E-I-E-I-O‏
The Container Store, 8/12 — ♫ Splish, Splash! ♫
Tiny Prints, 8/15 — 101 Reasons to Open this Email‏
Vera Bradley, 8/14 — Q. Best accessory? a) lanyards b) IDs c) wristlets …

Most popular posts on last month

1. The Many Uses (and 2 Drawbacks) of Animated Gifs

2. Why You Shouldn’t Ask Your Gmail Subscribers to Re-Tab Your Emails

3. The One-Two Punch of Subject Lines and Preheaders

4. The Top 5 Passages from Email Marketing Rules

5. Things I Would and Would Not Apologize For

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