Why You Shouldn’t Ask Your Gmail Subscribers to Re-Tab Your Emails

MediaPostIn a risky move, more and more marketers are asking their Gmail subscribers to relocate their emails from their Promotions tab to their Primary over the past couple of weeks. I say “risky” because the decision to make this request is based on inadequate information and false logic. Let me explain…

>> Read my entire Email Insider column on MediaPost.com

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