The Last Word on April 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month…
Must-read articles, posts & whitepapers
Reengagement Campaigns: When Should You Drop Inactives? (MediaPost)
Triggered Email Messages: Keys to Success (ClickZ)
Results and Lessons from 9 Subject Line split tests (ZettaSphere)
Gmail Continues to Shift the Market Share Landscape (Litmus)
Which Came First, Your Email Content or Your Segment? (ClickZ)
Insightful & entertaining tweets
@fchimero: There’s a special designer hell where you watch someone else use Photoshop.
@mparkerbyrd: 90% of the value of postmortems is actually in the time you spend preparing for the postmortem: forced reflection. #CreativityInc
@CaptainInbox: Wow! a great & immensely accurate list: “Announcing the Magill Report List of Vetted, Reputable Email List Vendors” http://t.co/m21IgP6Mw3
Great additions to the Swipe File pinboards
Pizza Express mosaic email sent in 2/2012 >> View the pin
Marriott responsive email sent on 3/26/14 >> View the pin
Reliant weekly power usage summary email sent on 3/24/14 >> View the pin
Noun Project confirmed opt-in email sent in 3/2014 >> View the pin
Noteworthy subject lines
Hayneedle, 4/27 — It’s time to plant!
Hayneedle, 4/22 — It IS easy being green …
Staples, 4/22 — Up to 50% off eco-friendly supplies.
Lowe’s, 4/22 — Be the Change This Earth Day
ThinkGeek, 4/22 — ThinkGeek salutes \S/upermoms!
Overstock.com, 4/22 — Mother’s Day is May 11th – Start Shopping Now
Drs. Foster & Smith, 4/22 — Become a Better Pet Parent
PersonalizationMall.com, 4/21 — Graduation Party Gifts & Decorations On Sale Now
J.Crew, 4/17 — We moonlight as wedding planners. For free.
Clinique, 4/22 — Breakouts to clear skin—change your story! Plus watch us on YouTube.
SeaWorld Orlando, 4/14 — 50th Celebration SALE: Save $5 at ShamuShop.com
Blue Nile, 4/11 — 10 Diamond Shapes to Help you Create the Perfect Ring
Uncommon Goods, 4/7 — The 50/$50 List
ModCloth, 4/11 — Open this email, get $10. Yup, it’s that easy!
OnlineShoes.com, 4/7 — Get your closet ready for the occasions ahead
Express, 4/7 — The must-have color of the season
Etsy, 4/21 — Mother May I?
Dell, 4/21 — Windows 7?
Barneys New York, 4/13 — Dreaming of Summer? Shop Swimwear, Sunwear and More Now
Drs. Foster & Smith, 4/12 — Travelling with your pet this summer?
Zappos, 4/14 — Got a yacht?
Nikon Store, 4/11 — The Lunar Eclipse is Almost Here! Will Your Photos Do it Justice?
Gerber, 4/10 — Hey Chad, have you seen our new site?
Lenovo, 4/8 — What’s the G for?
Subway, 4/1 — Have you tried our latest flavor madness?
Most popular posts on EmailMarketingRules.com
1. Infographic: The Growing Adoption of Mobile-Friendly Email Design
2. The Many Uses (and 2 Drawbacks) of Animated Gifs
3. The 1, 2, 3 of Defensive Design
4. Gmail’s 10th Anniversary: Its 3 Greatest Contributions
5. Infographic: Shopping Cart Abandonment Email Opportunities