The Last Word on April 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Reengagement Campaigns: When Should You Drop Inactives? (MediaPost)

Triggered Email Messages: Keys to Success (ClickZ)

Results and Lessons from 9 Subject Line split tests (ZettaSphere)

Gmail Continues to Shift the Market Share Landscape (Litmus)

Which Came First, Your Email Content or Your Segment?  (ClickZ)

Insightful & entertaining tweets

@fchimero: There’s a special designer hell where you watch someone else use Photoshop.

@mparkerbyrd: 90% of the value of postmortems is actually in the time you spend preparing for the postmortem: forced reflection. #CreativityInc

@CaptainInbox: Wow! a great & immensely accurate list: “Announcing the Magill Report List of Vetted, Reputable Email List Vendors”

Great additions to the Swipe File pinboards

Pizza Express mosaic email sent in 2/2012 >> View the pin

Marriott responsive email sent on 3/26/14 >> View the pin

Reliant weekly power usage summary email sent on 3/24/14 >> View the pin

Noun Project confirmed opt-in email sent in 3/2014 >> View the pin

Noteworthy subject lines

Hayneedle, 4/27 — It’s time to plant!
Hayneedle, 4/22 — It IS easy being green …
Staples, 4/22 — Up to 50% off eco-friendly supplies.
Lowe’s, 4/22 — Be the Change This Earth Day
ThinkGeek, 4/22 — ThinkGeek salutes \S/upermoms!, 4/22 — Mother’s Day is May 11th – Start Shopping Now
Drs. Foster & Smith, 4/22 — Become a Better Pet Parent, 4/21 — Graduation Party Gifts & Decorations On Sale Now
J.Crew, 4/17 — We moonlight as wedding planners. For free. ‏
Clinique, 4/22 — Breakouts to clear skin—change your story! Plus watch us on YouTube.
SeaWorld Orlando, 4/14 — 50th Celebration SALE: Save $5 at
Blue Nile, 4/11 — 10 Diamond Shapes to Help you Create the Perfect Ring
Uncommon Goods, 4/7 — The 50/$50 List
ModCloth, 4/11 — Open this email, get $10. Yup, it’s that easy!, 4/7 — Get your closet ready for the occasions ahead
Express, 4/7 — The must-have color of the season
Etsy, 4/21 — Mother May I?
Dell, 4/21 —  Windows 7?
Barneys New York, 4/13 — Dreaming of Summer? Shop Swimwear, Sunwear and More Now
Drs. Foster & Smith, 4/12 — Travelling with your pet this summer?
Zappos, 4/14 — Got a yacht?
Nikon Store, 4/11 — The Lunar Eclipse is Almost Here! Will Your Photos Do it Justice?
Gerber, 4/10 — Hey Chad, have you seen our new site?
Lenovo, 4/8 — What’s the G for?
Subway, 4/1 — Have you tried our latest flavor madness?

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