Email Marketing RulesWhat Makes Enterprise Email Marketing Different
Enterprise email marketing and SMB email marketing use the same protocols, the same inbox providers, the same basic formats. But the operational reality behind them is so different that organizations scaling from mid-market to enterprise often discover their tools, processes, and team structures need to be rebuilt from the foundation up.
This post by Knak dives into the critical elements that allow SMB email programs to grow to enterprise scale, covering:
- Signs you’ve outgrown your email marketing tools
- Brand governance and speed in enterprise email
- Why email creation is the enterprise bottleneck
- Proportional governance for enterprise email programs
- Measuring business outcomes, not campaign metrics
>> Read the entire post on Knak.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
