The Last Word on September 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

The Email Subscriber Experience 2008 – 2013 (Return Path)

The Dangerous Tension Between CMOs and CIOs (Harvard Business Review)

10 More Habits Of Highly Ineffective Email Marketers (MediaPost)

The How-To Guide to Responsive Email Design [Infographic] (Litmus)

Responsive email design: 10 great examples (Econsultancy)

How to add a fixed-position CTA to your email newsletters (Campaign Monitor)

Insightful & entertaining tweets

@jacaldwell: platforms aren’t in silos, people are

@wac_intosh: Embrace showrooming by using it as an opportunity to trigger campaigns based on in-store browse. Some retailers over 100x ROI #MKTGwebcast

@iamelliot: ugh, searched “responsive email” on twitter..conjecture, whinging and marketing BS all over the place now. put me right off my Angel Delight

@emailrocks: @chadswhite Thanks Chad!  i’ve posted the Performance Driven Marketers Oath here

@EmailKarma: Shocker! Didn’t see this coming from miles away > Yahoo Recycled Emails: Users Find Security Surprises: #privacy

Also check out: Most Tweetable Tweets from Connections 2013

Great additions to the Email Swipe File pinboard email sent on 8/23/13 >> View the pin

Helzberg Diamonds email sent on 8/17/11 >> View the pin

Clinique email sent on 8/22/13 >> View the pin

Oroton email sent on 8/29/13 >> View the pin

Noteworthy subject lines

Hayneedle, 9/30 — A Home Made … guest-ready! First in a series of holiday hosting help – with $90 OFF! Plus Styleboards & more …, 9/27 — 40% Off Christmas Cards – Order Early & Save‏
Peet’s Coffee & Tea, 9/30 — Order Holiday Blend 2013 by Tomorrow + FREE SHIPPING‏
Hanna Andersson, 9/23 — NEW holiday arrivals + the big Dress & Sweater Sale is here!
Michael’s, 9/26 — Now’s the Time for DIY Holiday Décor‏
Pier 1 Imports, 9/16 — We’re looking for great talent to join our holiday team.
Horchow, 9/16 — NEW for Christmas: 4 Holiday Collections‏
Walmart, 9/19 — Get more Halloween for your money‏
Pier 1 Imports, 9/19 — Don’t be scared to get your Halloween decorations now.
Target, 9/30 — Cyber Monday in September? Oh, yeah.
Under Armour, 9/24 — Go Pink Or Go Home.
NFLshop, 9/29 — Your Patriots Are 4-0! Plus, Free Shipping on All Patriots Gear
NFLshop, 9/7 — Gear Up Patriots Fans! PATRIOTS VS BILLS, Sun. 1PM + Every Order Ships Free!
SkyMall, 9/12 — Parking Lot Party! Save on Tailgate Essentials at SkyMall‏
Walmart, 9/12 — Make a play for game day savings‏
eBags, 9/29 — Celebrate National Get Organized Week With 25% OFF 1 Item + an Extra Treat Just for You!
Zappos, 9/5 — Sandal season is officially over…
Gap, 9/30 — The first fall chill is coming…
Crate & Barrel, 9/24 — It’s time. Outdoor furniture covers are now available.
Clinique, 9/26 — The “it” shade for fall—get it now!
Lululemon, 9/17 — try doing “it” everyday‏
The Container Store, 9/25 — Bloggers Love our Home Collection by 3M‏
Lenovo, 9/29 — The World’s Smallest Desktop‏
WebMD, 9/20 — The Scoop on Poop‏
Sephora, 9/13 — We’re bringing sets-y back‏
Beachbody, 9/10 — Do Vegetarians Live Longer?
Threadless, 9/12 — Wisconsin is made of cheese, and other facts…
St. Jude Children’s Research Hospital, 9/13 — What if your child had 36 hours to live?
ModCloth, 9/5 — Pug + #selfie = best email ever.
Jeep, 9/5 — ●|||||||● Your Jeep newsletter is here.

Most popular posts on last month

1. The Many Uses (and 2 Drawbacks) of Animated Gifs

2. Case in Point: Why You Should Audit Your Signup Process

3. The One-Two Punch of Subject Lines and Preheaders

4. Most Tweetable Tweets from Connections 2013

5. Sending a Welcome Series Is the New Onboarding Differentiator

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