Email Marketing RulesMost Tweetable Tweets from Connections 2013
ExactTarget Connections was awesome! Beyond meeting tons of great people, old friends and new, there was lots of great content that kept me busy tweeting for four days straight. We’ve already shared 100 Tweets About Leadership and the Power to Lead from Within and Josh Kimber shared the 25 Top Tweets from #ET13, but I wanted to highlight some of the tidbits that I thought were critical.
Before I do that, if you were one of the more than 1,000 people who got a free copy of my book, Email Marketing Rules, during Connections, it would be awesome if you would sent a tweet of thanks to @ExactTarget, which made the giveaways possible. Thanks and I hope to see you at Dreamforce in November and at Connections 2014.
EMAIL MARKETING
@HauteLook sends 200 different email campaigns each month. #ET13
MOBILE
50%-62% of CareerBuilder’s email opens are on mobile devices. #ET13
SOCIAL MEDIA
Warby Parker’s social media team responds to EVERY tweet, Facebook comment, and Instagram. #ET13
I’m impressed 🙂 “@WarbyParker: @chadswhite Yes we do! We hope you’re enjoying Kristin at #et13.”
Nordstrom is highlighting top-pinned items in their stores. -Steve Patrizi, Pinterest #ET13
BIG DATA & CROSS-CHANNEL
Sony communicates with their customers via 30 different channels. #ET13
The pinch point in marketing is generally content. – @mostew #ET13
LEADERSHIP
Real discipline is not what you chose to do but what you chose not to do. -Jim Collins #ET13
“Great leaders build companies that do not need them.” -Jim Collins #BuilttoLast #ET13
“Smart people are a dime a dozen. What matters is imagination.” -Walter Isaacson #ET13
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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