The Last Word on February 2014

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

Email Blows Social Media Out the Door — Any More Questions? (ClickZ)

Content Considerations For Your Automated Email Program (MediaPost)

11 A/B Split Testing Mistakes I See Businesses Make All The Time (Conversion XL)

ISPs speak at M3AAWG (Word to the Wise)

Insightful & entertaining tweets

@brianclark: Successful people see an example and think “How can I do that my way?” Others say “That’s different because of x, y, and z, so I can’t.”

@delivery_kitty: Dear companies sending data breach notifications: please let an email expert help you authenticate your email so it doesn’t look fake/forged

@iamelliot: Roses are red, Violets are blue, images are disabled, sucks to be you. #emaildesign

@Dries: OH: “I want to make a font joke, but I’m just not bold enough.”

Great additions to the Swipe File pinboards

Levi’s subscriber anniversary email sent in 1/2014 >> View the pin

Applebee’s responsive social crowdsourcing email sent on 1/21/14 >> View the pin

Best Buy trending gifts email sent on 12/18/13 >> View the pin

Urban Outfitters emails sent in 11/2013 >> View the pin

Noteworthy subject lines

Democrats, 2/28 — Please do not give us $1 million
Lands’ End, 2/24 — #Friends #Family 25% off!
Earth Day Network, 2/6 — #EnvirossupportCVS‏
Carnival Cruise Lines, 2/21 — The clock is ticking… the #nowisthetime sale ends today!
J.Crew, 2/9 — Ignore the weatherman: 25% off select spring styles
Pier 1 Imports, 2/24 — Shop now and thank us later–there really will be a summer this year
Gap, 2/22 — Growth spurt? Start stocking up…
Ann Taylor, 2/22 — Your Legs Will Love This…
Sephora, 2/22 — Our 5 top layering tips, 2/23 — Struggling with a super small dining space?, 2/21 — Hard to fit feet? Try us on for size.
Threadless, 2/20 — “I like knives.” – our newest MADE artist. Who could it be?
Gucci, 2/20 — On the Runway: Video and photos from our Women’s F/W ’14-15 fashion show‏
Vera Bradley, 2/16 — Open and scroll… Keep scrolling… Keep scrolling…
Horchow, 2/21 — 25% off + free shipping: Lighting Event starts NOW! Plus join the fun on Facebook!
ThinkGeek, 2/11 — ThinkGeek’s new bag comes with leather armor and +1 CHA bonus‏
Crate & Barrel, 2/9 — Good morning. Breakfast is served.
J.Crew, 2/16 — Toothpick, boyfriend, matchstick…
Lego, 2/ — Recreate your favorite scenes from THE LEGO® MOVIE™!
Walmart, 2/21 — Tax Refund ONLINE SPECIALS are here
Threadless, 2/17 — Direct orders from the president: save 30% now!
Walmart, 2/14 — Watch the Winter Games — save on TVs, tablets, recliners & more
Lenovo, 2/22 — Ask us about our gold medalist
Sephora, 2/18 — The medal goes to…
Anthropologie, 2/3 — Just in: BHLDN’s customizable bridesmaid dress.
Ninety Nine Restaurants, 2/15 — It’s Not Too Late to Celebrate Valentine’s Day at Ninety Nine!
Michaels, 2/14 — Will You Be Our Valentine? □Yes □No □Maybe‏
Uncommon Goods, 2/14 — Tired of Cupid?
Toys “R” Us, 2/3 — 3 Days to Save on Toys for Your Little Valentine! Online Only
Michael’s, 2/4 — Deals to Help You Put the “Best” in BFF
Honda, 2/3 — Honda News – Bruce Willis knows hugs. We know safety.
Walgreens, 2/1 — Game Day! Are you ready? We have your last-minute snacks!
Discovery Store, 2/2 — Watch Puppy Bowl + Get 20% Off!
The Container Store, 2/2 — Groundhog predicts: A LONG WINTER‏
Lenovo, 2/4 — What does the groundhog say?

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