100 Inspiring Email Marketing Subject Lines

The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place.

Whether you’re newsjacking, promoting a non-sales message or just conveying your brand’s attitude, creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content.

To spark some ideas, here are our picks for 100 of the most inspiring subject lines since 2006, along with some notable trends and events through the years that have affected email subject lines.

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