The Last Word on January 2014

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

What’s The Best Send Time? (MediaPost)

Trade Secret: The Right Response To Engagement-based Filtering (MediaPost)

Personalization Sees Payoffs in Marketing Emails (Emarketer)

Rethinking the Post-Purchase Email Strategy (DEG blog)

Thoughts on “ISP relations” (Word to the Wise blog)

Insightful & entertaining tweets

@EmailKarma: Asked: I’ve purchased a list now what? ME: Sorry you’ve wasted your money…

@evansmom: #Email quote OTD: “The email subject was ‘Shoes You Won’t Want to Miss.’ But on mobile it was truncated to ‘Shoes You Won’t Want.’”

@mostew: ~ @TWalk yep. The annual “death of email” prediction by Facebook is growing old faster than its user base.

Great additions to the Swipe File pinboards

Bonobos newsjacking email sent 1/19/14 >> View the pin

Banana Republic reengagement email sent 11/30/13 >> View the pin

Home Depot in-store pin pad email opt in >> View the pin progressive profiling email sent 12/2013 >> View the pin

Noteworthy subject lines

Crate & Barrel, 1/31 — The best bars for the big game.
Chili’s, 1/29 — Call Chili’s for the Big Game!
Ninety Nine, 1/29 — Enjoy the Big Game with $5 Off Boneless Wings Crowd Pleazers
Pepsi, 1/23 — Get hyped for halftime at!
Pier 1 Imports, 1/24 — Sometimes what’s under TV matters as much as what’s on TV.
Crutchfield, 1/12 — A picture that will bowl you over‏
Sephora, 1/25 — It’s Opposite Day (for real)
Victoria’s Secret, 1/28 — February 14th is #BombshellsDay‏
Saks Fifth Avenue, 1/23 — Our Editor’s Valentine’s Day Gift Picks
ModCloth, 1/27 — Order by 2/3 to get gifts & goodies by V-Day!
Express, 1/29 — Got a hot date? Here’s $30 off to put together an outfit
Lands’ End, 1/29 —All you need is . And some of these‏
Apple, 1/29 — Valentine’s Day and iPad. Made for each other.
ThinkGeek, 1/24 — ThinkGeek now shipping long-stem kittens
Etsy, 1/19 — K.I.S.S.I.N.G.
Wayfair, 1/19 — Kiss clutter goodbye!
Expedia, 1/17 — Orlando deals, St. Patty’s in Dublin & more
Moosejaw, 1/23 — Winter Running Gear for Walrus Season
Anthropologie, 1/29 — A sweater for whatever the weather.
Etsy, 1/20 — Shop Where You Are
Drs. Foster & Smith, 1/28 — Your Canine Heartworm Questions Answered‏
Threadless, 1/27 — What the heck is a parabumba?
Sony, 1/24 — We’re Sorry the Xperia Z1S Smartphone Was Hard to Shop | Get It Now at T-Mobile
West Elm, 1/26 — 6 sales = 6 ways to redo a room.
Lululemon, 1/14 — it’s dark. let’s do it.
Dunkin Donuts, 1/9 — Stay fueled with Dunkin’ Energy Bars‏
Target, 1/28 — This email address is changing, but our deals won’t stop.
The Container Store, 1/3 — $2500 elfa makeover = reason to dance‏
REI, 1/1 — Motivate, Activate, Accelerate – Resolve to Get Moving‏
Express, 1/1 — Struggling to get out of bed? 40% OFF jeans might help…

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