The Last Word on December 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

What’s Your Post-Holiday Email Plan? (MediaPost)

4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season (Marketing Land)

Personal email addresses could be part of the app’s new messaging service (Digital Trends)

Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion (LinkedIn)

Insightful & entertaining tweets

@coskier: #emailmarketing RT @LorenMcDonald: At point of unsubscribe @LivingSocial able to salvage 30% of customers with opt-down option #mpeis

@coskier: My experience – avg list had about 75% Inactive. Mgmt freaked out when I said we should purge. Quality beats quantity in my mind. #mpeis

@jacaldwell: #testify RT @History_Pics: 1993 vs 2013:

@justinpremick: Nice example of relevant, timely #emailmarketing content from @pandora_radio #NewYearsEve

Great additions to the Swipe File pinboards

Twitter email sent on 12/15/13 >> View the pin

Warby Parker email sent on 11/27/13 >> View the pin

Moosejaw email sent on Moosejaw >> View the pin

Democratic Congressional Campaign Committee’s email opt-out confirmation page >> View the pin

Noteworthy subject lines

Feeding America, 12/31 — Give before midnight tonight‏
Walgreens, 12/23 — Have FSA Dollars? Don’t lose them, shop now! | 20% OFF Contacts‏, 12/29 — Our Top 5 Blog Posts of 2013‏
Express, 12/30 — Be the hottest girl at the party‏
Epicurious, 12/25 — Best New Year’s Recipes Ever: Tasty Hors d’Oeuvres, Party Punches, and Day-One Brunches‏
Morton’s, 12/20 — Count Down to a New Year with Morton’s!
Etsy, 12/20 —3…2…1…
Saks Fifth Avenue, 12/15 — New Year’s Dresses: Countdown to WOW
The Container Store, 12/28 — Make storing Christmas toys child’s play‏
Nikon, 12/27 — Genuine Nikon accessories for your D-SLR‏
Target, 12/30 — Fun ways to use that gift card.
Lenovo, 12/27 — Holiday gift cash to spend? Save up to $580 on PCs.
J.Crew, 12/27 — New arrivals: permission to shop for yourself again‏
Apple, 12/26 — Do a little more receiving.
Aeropostale, 12/26 — Time to Gift Yourself! $5 Tee, $10 Hoodies + Up To 70% Off Everything!
SkyMall, 12/26 — Spend Your Holiday Cash at SkyMall‏
Monterey Bay Aquarium, 12/19 — Best Fishes and a Happy New Year!
Southwest, 12/24 — Ho-Ho-Hold Onto Your Sleigh, More Low Fares Just Arrived Today. Book Now & Save!
Urban Outfitters, 12/24 — It’s not too late: Get to your local UO Store or Send an E-Gift Card Instantly!
Fossil, 12/24 — Need a last-minute gift? Send a Fossil E-Gift Card‏
Anthropologie, 12/23 — Our stores are glowing; stop by & warm up!
MAC Cosmetics, 12/23 — There’s still time for Free Overnight delivery!
Daily Candy, 12/21 — Giftable Apps Worth the Thank-You E-Card‏
Petco, 12/22 — Gift yourself: Buy one $25 eGift Card & get a $5 eGift Card FREE!
Zazzle, 12/22 — Holiday shopping done? Here’s 50% off just for you!
Karmaloop, 12/22 — NEWS FLASH: Santa is Too Drunk to Drive His Sleigh (Save XMas with FREE Overnight Ship + 40% Off)
WebMD, 12/17 — Sick? 10 Tips to Get Through the Day‏
Subway, 12/17 — Take a break from holiday shopping. Stop in to get your $2 sub! (P&P may vary. $ higher in AK and HI)
Coldstone Creamery, 12/12 — Free Bonus $5 eGift with purchase of $30 or more‏
Adidas, 12/14 — #adidasmutombo is back in black‏
Threadless, 12/12 — Adorable with a side of WTF.
Pier 1 Imports, 12/12 — The lights are up, the tree is trimmed—it’s your table’s turn.
The Container Store, 12/11 — Spoiler Alert! We’re on Ellen Today!
Victoria’s Secret, 12/10 — It’s showtime! VS rocks the runway TONIGHT.
Apple, 12/10 — Give an engraved iPad Air. Order by Dec. 11.
J.Crew, 12/10 — A six-letter word for holiday…
Walmart, 12/9 — Green means go! Start saving on Green Monday.
eBags, 12/9 — It’s Green Monday! Hot Holiday Deals + Save 20% Sitewide & Free Shipping!
Toys “R” Us, 12/9 — Green Monday = Savings! Here’s a 15% OFF Coupon!
Uncommon Goods, 12/9 — WARNING: Glitter and Tiny Animals Inside‏
Wayfair, 12/9 — Holiday hosting made easy? It’s a Christmas miracle‏
Michael’s, 12/18 — What’s the #1 Gift of the Year?, 12/4 — And our #1 wine is… The 100 is here!
Sony, 12/4 — Need Gift Ideas? Check out Our Top Pinned Products‏
Neiman Marcus, 12/5 — 12 Days of Handbags Sweeps!
Costco, 12/4 — 12 Days of Christmas Deals Start Today! Day 1: Gift Baskets!
Horchow, 12/4 — 12 Deals of Christmas + up to 25% off Decor + FREE shipping sitewide‏
eBags, 12/4 — 12 Days of Deals Starts Now! Today – Carry-On Luggage – Take 20% Off 1 Item + Free Shipping!
Threadless, 12/5 — Mmmm…Simpsons Tees.
Uncommon Goods, 12/7 — Happy Krampusnacht!
Godiva Chocolatier, 12/3 — RSVP Now: Save 25% when you host a GODIVA Shopping Party!
Walgreens, 12/3 — Our Gift to You: 40% OFF Holiday Photo Cards + New Mobile App Features‏
Banana Republic, 12/3 — You asked, we listened: Try Reserve in Store today.
American Red Cross, 12/3 — Did you know it’s #GivingTuesday?
Feeding America, 12/3 — How will you give back? #GivingTuesday‏
Make-a-Wish Foundation, 12/3 — Wish of the Month: Aaron’s Wish + today is GivingTuesday!
ASPCA, 12/3 — Giving Tuesday: Make a Difference for Animals‏
Earth Day Network, 12/3 — Giving Tuesday: Your Chance to Save the Asian Elephant‏
St. Jude Children’s Hospital, 12/3 — Be part of Giving Tuesday with gifts that give‏
J.Crew, 12/2 — Even your boss is shopping today‏
Dunkin’ Donuts, 12/2 — Free shipping today only, use code FSCYBER‏
DailyCandy, 12/1 — 14 Post-Tryptophan Pick-Me-Ups‏

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