The Last Word on November 2013

A roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

Consumers Expect Optimized Mobile Experiences, Retail Sites Need Improvement (MediaPost)

Subscriber Engagement Over Time (MailChimp Blog)

A How-To Guide For eReceipts (Marketing Land)

A common preference request error that’s easily fixed (Zettasphere Blog)

Insightful & entertaining tweets

@ScottDorsey: Cyber Monday record at @exacttarget – our customers have sent over 1 billion permission-based digital messages today! Awesome! cc: @Benioff

@rcadden: If your email unsubscribe page requires me to enter my email address or has a captcha, I’m just going to report you as spam. #makeiteasy

@brbarrett: Amazon drones will guarantee thirty minute delivery of free Cyber Monday marketing for Amazon and that’s about it.

@MikeBloxham: What you’ll receive when your Amazon Drone delivery goes astray

@LorenMcDonald: An estimated 4% of recipients open emails on multiple devices – @litmusapp – those that do are very likely to convert #emailmarketing

@markbrownlow: If Santa was an email marketer… 1. Open rates would mean something (and 15 more like that) –>

Great additions to the Email Swipe File pinboard

Zulily email sent on 11/13/13 >> View the pin

QVC email sent on 11/14/13 >> View the pin

Frank & Oak email sent on 10/9/13 >> View the pin

Lowe’s email sent 11/1/13 >> View the pin

Noteworthy subject lines

Banana Republic, 11/30 — 40% off + win a Hilton weekend getaway!
Costco, 11/30 — Additional Black Friday Weekend Deals on!
Michael’s, 11/29 — 7PM – 10PM Only! Friday Night Madness‏
ThinkGeek, 11/29 — ThinkGeek’s #000000 Friday deals + 20% off sitewide!
Zulily, 11/29 — Black Friday Special: 100% off crowds + guaranteed cute‏
Lenovo, 11/30 — My boss didn’t love that last email‏
Lenovo, 11/29 — Ever tried to gift wrap a pony?
Toys “R” Us, 11/28 — Set Your Alarm Now! NEW Doorbusters Start Tomorrow at 5AM‏
Target, 11/28 — Black Friday starts tonight. Doors open at 8pm!
Home Depot, 11/28 — Turkey Can Wait…Save Up to 40% NOW!
West Elm, 11/28 — Up to 25% off EVERYTHING. Shop from your sofa!
Karmaloop, 11/28 — This Ain’t No Thanksgiving Leftover: New Arrivals Every Hour from Crooks & Castles, LRG, & More‏
ModCloth, 11/27 — It may be Wednesday, but our Black Friday Sale is ON!
Jos. A. Bank, 11/27 — Starting at Midnight Tonight… BLACK FRIDAY DOORBUSTERS with FREE Shipping, No Minimum!
Toys “R” Us, 11/27 — Black Friday Savings Start Online Tonight at 12:01!
Six Flags New England, 11/27 — Black Friday/Cyber Monday Sale!
Express, 11/25 — Black Friday starts online at midnight TONIGHT – and in-store tomorrow!
Sony, 11/25 — Black Friday Deals Start Now | Save up to 50%
Lego, 11/25 — Exclusive “Brick” Friday Offers start Friday, Nov 29 at 12 am EST!
Expedia, 11/27 — Start saving early: Black Friday deals all week‏
Walmart, 11/27 — Be prepared with your Black Friday Ad and Map‏
Gander Mountain, 11/21 — Black Friday Pricing Without The Crowds!
Walmart, 11/21 — Why wait? Pre-Black Friday specials are now online!
St. Jude Children’s Hospital, 11/25 — Today only: Feed the BuzzMeter #ThanksandGiving‏
Sephora, 11/22 — #WantThemAll‏
Pier 1 Imports, 11/21 —Holiday lights, no wiring.
Barneys New York, 11/21 — Give Thanks: Shop Gifts for Your Holiday Hostess
Michael’s, 11/20 — Have you created your holiday cards?
Banana Republic, 11/18 — Enjoy merry savings (even more for Cardmembers).
Crate & Barrel, 11/16 — Is your turkey toolkit ready?
Blue Nile, 11/17 — Try Our New Mobile Shopping Experience‏
The Container Store, 11/15 — Help us collect 15,000 Coats‏
Volkswagen of America, 11/13 — Zero reasons to wait.
The Container Store, 11/13 — Wrapped up in Hanukkah
Moosejaw, 11/13 — We lied last time. THESE are the best Moosejaw jackets ever.
JCPenney, 11/13 — Pinterest faves for your home for 20-50% off!
Godiva Chocolatier, 11/13 — NEW! GODIVA on Mobile & iPad (+ Save on Truffles)
Jos. A. Bank, 11/12 — All Clearance REDUCED 25% – Plus Buy 1 Suit, Get 2 FREE + ‘Give’ 1 to a US Military Veteran‏
Toys “R” Us, 11/1 — Sneak Peek – The Great Big Toys“R”Us Wish Finder Catalog!
ThinkGeek, 11/1 — Be the first to get ’em: holiday gift sneak preview!
Lego, 11/1 — Give the Gift of Better Building!
REI, 11/1 — Great Gifts for Everyone on Your List‏
Gap, 11/1 — Our top 6 cozy must-gives‏, 11/1 — 73 Hour Early Christmas Sale: 24″ LED Monitor $129 | New 22″ All-in-One PC $429 | 28″ LED TV $129, more‏
Hayneedle, 11/1 — Pre-holiday-season savings: up to 60% OFF + room makeovers, bar stools, accents & more.
Saks Fifth Avenue, 11/1 — It’s Your Moment: Holiday For Her‏
Clinique, 11/1 — Our Holiday Shop is Open + All Orders Ship FREE‏
Olive Garden, 11/1 — For Military Family Appreciation Month, we’re honored to serve.
The Container Store, 11/1 — Real Daylight Savings – UP TO 40%!
SkyMall, 11/1 — Turn Back the Clock Sale! Save 20% Site Wide‏

Most popular posts on

1. The Many Uses (and 2 Drawbacks) of Animated Gifs

2. The One-Two Punch of Subject Lines and Preheaders

3. 2 Key Techniques for Making Email Content More Mobile-Friendly

4. Audience Growth Swipe File Debuts: Ideas to Reach More Consumers

5. My Dreamforce Presentation: The Good, the Bad, and the Best

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Me