The Last Word on 2013

The Last WordHappy New Year! As we say hello to 2014, I wanted to recap some of the best content from Email Marketing Rules and ExactTarget during 2013.

Of course, it all began with the publication of Email Marketing Rules (paperback/ebook). You can check out the Introduction and an exclusive excerpt for free.

To get you inspired about email design, we launched the Email Swipe File on Pinterest to share outstanding emails. We then built on that by publishing The Best of the Email Swipe File and Holiday Inspirations from the Email Swipe File reports.

Six Email Marketing Predictions For 2013 was my most popular Email Insider column last year, which I followed up on yesterday with An Email Carol: Ghosts Of Predictions Past, Present And Future. I’m also very proud to have been out in front on Gmail Tabs with Why You Shouldn’t Ask Your Gmail Subscribers To Re-Tab Your Emails.

On, the two most popular posts were The Many Uses (and 2 Drawbacks) of Animated Gifs and The One-Two Punch of Subject Lines and Preheaders.

And there was plenty of original research as well, including infographics on holiday trends, triggered birthday emails, opt-in failures, and welcome emails. Our most popular one was The Email Marketing Holiday Calendar.

We’ve got a lot of big plans for 2014—some great new research, plus updates to your favorites from 2013. We hope that it will all help you to DREAM BIG in 2014 and accomplish more than you thought possible.

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