Infographic: The State of Welcome Emails
To determine the current state of welcome email programs, ExactTarget examined the welcome emails of more than 160 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. The infographic below summarizes our findings.
For more on this research, including examples of welcome emails, check out More Brands Sending Welcome Emails, But Opportunities Remain and Quarter of B2C Marketers Send a Welcome Email Series.
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