The Last Word on March 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms (ClickZ)

10 Steps to Keep Bad Email Addresses Out of Your Database (Silverpop)

The ultimate mobile email statistics overview (EmailMonday)

A Guide to Animated GIFs in Email (Litmus)

5 Ways Marketers Are Mishandling Data (Adweek)

Insightful & entertaining tweets

@lukew: “The issue isn’t whether the call to action is visible…”

@Coolz0r: Creating loyal customers is mostly about picking the right customer. (@ducttape) #SMMW14

@ChrisMatyszczyk: my thoughts on the 11 percent of Americans who think HTML is an STD. I admire them.

@alc0traz: “Worrying about a computer reading your email is like worrying about your dog seeing you naked” #lickmyballs

@iamelliot: working in UX ruins the world in the same way that working as a dj ruins other nightclubs

Great additions to the Swipe File pinboards

Rabbit multi-email birthday program sent in 1/2014 >> View the pin

Volkswagen Daylight Savings email sent on 3/8/14 >> View the pin

Havaianas Australia animated email sent on 7/25/13 >> View the pin

Walgreens social opt-in capture post–email clickthrough >> View the pin

Noteworthy subject lines

FansEdge, 3/24 — Welcome to the Round of 16!
Sephora, 3/12 — Who made our final four?
Sony, 3/27 — Have Questions? Find Answers | New Sony Community Poll, Tips + Tricks
J.Crew, 3/18 — How to look like a J.Crew model
SkyMall, 3/9 — Are Your Clocks The Right Time?
Drs. Foster & Smith, 3/26 — Is it time to refill your pet’s Heartworm Rx?
Hayneedle, 3/27 — Get excited: It’s grilling season!
Zappos, 3/21 — It’s sink or swim time…
Levi’s, 3/12 — You need a vacation. (+ exclusive offer for students)
J.Crew, 3/12 — It’s Sunny Somewhere: 25% off swim, shorts & tees (and lots of other vacation styles)
Drs. Foster & Smith, 3/8 — Flea & Tick Season Survival Guide
Barneys, 3/8 — Jump Start Spring: Shop Sandals and More Now
Godiva Chocolatier, 3/27 — The Best Idea Ever – PEEPS® Dipped in GODIVA, 3/8 — The LEGO® Easter Gift Shop Is Now Open!
Sony, 3/8 — Reserve Your Mother’s Day Catalog | Pick The Perfect Gift for Mom
ModCloth, 3/5 — Get seen in green!
Saks Fifth Avenue, 3/17 — Introducing: FREE SHIPPING, EVERY DAY, EVERY ORDER
Threadless, 3/4 — The Threadless app is ready for download!
Coldwater Creek, 3/7 — Chad, set your alarm! 40% off + an EXTRA 10% before 2 p.m.
Dell, 3/31 — $299.99 laptop. Webcrasher deals start NOW.
The Container Store, 3/31 — Exclusive and ★★★★★
Threadless, 3/31 — A tee with real googly eyes? You know it!
Lululemon Athletica, 3/18 — function, meet fashion
Lenovo, 3/5 — Meet your manufactured soul mate
Etsy, 3/5 — So Hot Right Meow
Etsy, 3/24 — Because I’m Happy
Lenovo, 3/1 — Lions, horses, and tablets – oh my.
J.Crew, 3/1 — Need new jeans?

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