Email Marketing RulesThe Last Word on July 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Increase the Value Of Your Abandoned Cart Emails (MediaPost) Personalized digital marketing is your ticket to the relationship era (Responsys) The death of IP based reputation (Word to the Wise) Consumers Are Underwhelmed…
The Last Word on June 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Cost of a Subpar Email Campaign (Multichannel Merchant) Mobile Is Eating The World (AVC) Gmail for Android 4.5 – First Impressions – Part One (BrightWave Marketing) Bonobos & Email Aptitude Part III:…
The Last Word on May 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers A False Dichotomy (ClickZ) Most Effective Emails Are Personal (MediaPost) Make Your Memorial Day Email Messages Memorable (E-Dialog) Emails We Love: Hyatt Reservation Reminder (Movable Ink) Four Types of Email Content that Your…
The Last Word on April 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Nine email marketing tricks that earn eBags $14 a head on email subscribers (Smart Company) Subscribers, Fans, & Followers: 2013 Global Executive Summary (ExactTarget) 66% of marketers say email delivers ‘excellent’ or ‘good’…
The Last Word on March 2013
A roundup of articles, posts, tweets and emails you might have missed last month: Must-read articles, posts & whitepapers Responsive email design (#RED) Spamhaus Speaks Marketers Push to Take Email Mobile Marketing In The Age Of The Inbox Within The Inbox Using a Popover as an Acquisition Tactic Triggered Emails Secure Higher…
The Last Word on February 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Email Engagement: Often Talked About, Rarely Defined Mini posts cans of spam in apology for email blunder Ignore Droid at Your Own Risk (infographic) Winter Storm Nemo: Newsjacking & Ad-Hoc Email Templates In…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
