The Last Word on May 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

A False Dichotomy (ClickZ)

Most Effective Emails Are Personal (MediaPost)

Make Your Memorial Day Email Messages Memorable (E-Dialog)

Emails We Love: Hyatt Reservation Reminder (Movable Ink)

Four Types of Email Content that Your Customers Want Now (ExactTarget)

Social Commerce Revenue By Industry (GetElastic)

Google Makes Email More Interactive With Customizable Gmail Action Buttons (Techcrunch)

A new inbox that puts you back in control (Official Gmail Blog)

Insightful & entertaining tweets

@vantran_78: Obama email marketing had 166 segments and 84 of them were tests! #MKTG13 Testing is powerful. #truth

@maxymiser: Dell saw a 203% increase in student sales with free xBox-with-purchase promotion targeted to .edu domains. #TLE2013

@rblum: No welcome email < welcome email < generic onboarding stream < targeted behavior-based emails @LorenMcDonald #spop13 #emailmarketing

@ConstantContact: There’s no such thing as a good email list that’s for sale. << We couldn’t agree more, RT if you’re with us.

@GraceofWrath: Did you know you can watch the #insideamy trailer and read @amyschumer‘s tweets IN THE EMAIL? @movableink is magic.

@ETscreens: Remember to use responsive templates if you want your emails to look awesome on me.

@DenZhadanov: Samsung Android Screen Sizes: 2.8 3.14 3.2 3.4 3.5 3.6 3.65 3.7 3.97 4 4.2 4.27 4.3 4.5 4.52 4.65 4.8 5 5.3 5.5 5.8 6.3 7 7.7 8 10 10.1

@shannonholato: I like big buttons & I cannot lie #SPOP13 #email #design

@andrewkordek: “Automated messages” = Set and optimize…plus you need to spot test your automated messages every 4-5 months. #mpeis

@jesshastings: “Customers know we have a lot of data about them and expect us to use it.” -Jamie Nordstrom #MKTG13

@iamelliot: LinkedIn just emailed me to tell me that I left a new comment on a discussion. Cretins.

Great additions to the Email Swipe File pinboard

Toms email sent on 4/12/13 >> View the pin

Mothercare email sent on 9/10/12 >> View the pin

Pandora email sent on 4/12/13 >> View the pin

Ann Taylor email sent on 5/6/13 >> View the pin

Noteworthy subject lines

ASPCA, 5/23 — OK Tornado: What You Can Do‏
The Container Store, 5/17 — Go where laundry has NEVER gone before‏ [plays off release of the latest Star Trek movie]
Tiffany & Co., 5/2 — The Jewels of The Great Gatsby‏
The North Face, 5/22 — Help preserve our planet by recycling apparel at our stores‏
Subway, 5/29 — Take a look! This meal is certified by the American Heart Association.
Walmart, 5/13 — Special Buys? ✓ Clearance? ✓ More cash in your wallet? ✓
ModCloth, 5/29 — Your 10 most-pinned items are on sale!
Sony, 5/1 — #XperiaTablet, the World’s Thinnest | Just Unveiled‏
Nikon Store, 5/31 — Get Inspired with Nikon World Magazine‏
Wayfair, 5/13 — Bar-raising pub seating, style your coffee table, accent furniture, rugs, and garden gear‏
Karmaloop, 5/6 — The Sale You’d Like To…
Threadless, 5/2 — The sorting hat knows which of these back in stock tees you belong in.
ModCloth, 5/26 — Your styling questions answered by our ModStylists®!
Neiman Marcus, 5/26 — Pre-Fall Trend: Violet Hues‏
Wayfair, 5/27 — Shop made-in-the-USA furniture to celebrate Memorial Day‏
Sears, 5/27 — Today, we raise the flag and drop our prices, way low!
Urban Outfitters, 5/26 — Salute the flag, dudes!
Lululemon, 5/11 — no mama drama – send an egift card
Dunkin Donuts, 5/2 — The best Mother’s Day carDD ever‏
Staples, 5/6 — Great gifts for Moms & grads!
HP, 5/5 — Celebrate your grad with these campus pre-reqs‏
TigerDirect, 5/3 — Top Cinco PCs, HDs, TVs & More‏
Lego, 5/1 — May the 4th be with you!

Most popular posts on

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5. The One-Two Punch of Subject Lines and Preheaders

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