The Last Word on May 2013
Must-read articles, posts & whitepapers
A False Dichotomy (ClickZ)
Most Effective Emails Are Personal (MediaPost)
Emails We Love: Hyatt Reservation Reminder (Movable Ink)
Four Types of Email Content that Your Customers Want Now (ExactTarget)
Social Commerce Revenue By Industry (GetElastic)
A new inbox that puts you back in control (Official Gmail Blog)
Insightful & entertaining tweets
@vantran_78: Obama email marketing had 166 segments and 84 of them were tests! #MKTG13 Testing is powerful. #truth
@maxymiser: Dell saw a 203% increase in student sales with free xBox-with-purchase promotion targeted to .edu domains. #TLE2013
@ConstantContact: There’s no such thing as a good email list that’s for sale. << We couldn’t agree more, RT if you’re with us.
@ETscreens: Remember to use responsive templates if you want your emails to look awesome on me.
@DenZhadanov: Samsung Android Screen Sizes: 2.8 3.14 3.2 3.4 3.5 3.6 3.65 3.7 3.97 4 4.2 4.27 4.3 4.5 4.52 4.65 4.8 5 5.3 5.5 5.8 6.3 7 7.7 8 10 10.1
@shannonholato: I like big buttons & I cannot lie #SPOP13 #email #design
@andrewkordek: “Automated messages” = Set and optimize…plus you need to spot test your automated messages every 4-5 months. #mpeis
@jesshastings: “Customers know we have a lot of data about them and expect us to use it.” -Jamie Nordstrom #MKTG13
@iamelliot: LinkedIn just emailed me to tell me that I left a new comment on a discussion. Cretins.
Great additions to the Email Swipe File pinboard
Toms email sent on 4/12/13 >> View the pin
Mothercare email sent on 9/10/12 >> View the pin
Pandora email sent on 4/12/13 >> View the pin
Ann Taylor email sent on 5/6/13 >> View the pin
Noteworthy subject lines
ASPCA, 5/23 — OK Tornado: What You Can Do
The Container Store, 5/17 — Go where laundry has NEVER gone before [plays off release of the latest Star Trek movie]
Tiffany & Co., 5/2 — The Jewels of The Great Gatsby
The North Face, 5/22 — Help preserve our planet by recycling apparel at our stores
Subway, 5/29 — Take a look! This meal is certified by the American Heart Association.
Walmart, 5/13 — Special Buys? ✓ Clearance? ✓ More cash in your wallet? ✓
ModCloth, 5/29 — Your 10 most-pinned items are on sale!
Sony, 5/1 — #XperiaTablet, the World’s Thinnest | Just Unveiled
Nikon Store, 5/31 — Get Inspired with Nikon World Magazine
Wayfair, 5/13 — Bar-raising pub seating, style your coffee table, accent furniture, rugs, and garden gear
Karmaloop, 5/6 — The Sale You’d Like To…
Threadless, 5/2 — The sorting hat knows which of these back in stock tees you belong in.
ModCloth, 5/26 — Your styling questions answered by our ModStylists®!
Neiman Marcus, 5/26 — Pre-Fall Trend: Violet Hues
Wayfair, 5/27 — Shop made-in-the-USA furniture to celebrate Memorial Day
Sears, 5/27 — Today, we raise the flag and drop our prices, way low!
Urban Outfitters, 5/26 — Salute the flag, dudes!
Lululemon, 5/11 — no mama drama – send an egift card
Dunkin Donuts, 5/2 — The best Mother’s Day carDD ever
Staples, 5/6 — Great gifts for Moms & grads!
HP, 5/5 — Celebrate your grad with these campus pre-reqs
TigerDirect, 5/3 — Top Cinco PCs, HDs, TVs & More
Lego, 5/1 — May the 4th be with you!