The Last Word on March 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month:

Must-read articles, posts & whitepapers

Responsive email design (#RED)

Spamhaus Speaks

Marketers Push to Take Email Mobile

Marketing In The Age Of The Inbox Within The Inbox

Using a Popover as an Acquisition Tactic

Triggered Emails Secure Higher Open Rates, Engagement

Insightful & entertaining tweets

@stylecampaign: Anyone….how are they doing this? v @alexcwilliams
@stylecampaign: Great @alexcwilliams already figured it out (cheers!)

@jackexmachina: Just received an invite to a “mobile email master class” that looked like junk on my phone. What is this, amateur night?

@AdamTSutton: At the end of the day, all that matters… is slapping yourself for #cliche copy

Great additions to the Email Swipe File pinboard

Zulily welcome email series sent during Q1 of 2013 >>View the pin

Warby Parker triggered email sent in 12/2012 >>View the pin

The White House email sent 3/15/13 >>View the pin

Anthropologie email sent on 3/15/13 >>View the pin

Noteworthy subject lines

Horchow, 3/4 — #ThenAndNow video with Roger and Sally Horchow + Friends & Family starts tomorrow!‏
ModCloth, 3/28 — Our most ‘Pinteresting’ pieces + wedding-worthy frocks!
Zazzle, 3/22 — Make your own Zazzle products with Instagram!
Container Store, 3/29 — Do you know what’s in your fridge?
Michael’s, 3/4 — March is National Craft Month. What will you make?
West Elm Market, 3/22 — Blue, yellow, red or orange?
UnderArmour, 3/28 — It Won’t Be Cold Forever.
Wayfair, 3/27 — ✿Floral bedroom decor, patio set upgrades, hosting essentials, bedroom under $400, living room furniture and more‏, 3/22 — Mitch McConnell actually said this:
Karmaloop, 3/19 — Extended! KL Code: CELTIC‏
Neiman Marcus, 3/6 — Dress for the Year of the Snake‏
Tiny Prints, 3/28 — The 2013 Grad Collection Is Here!
SkyMall, 3/28 — From Now Until Opening Day, Save 25% at SkyMall!
ThinkGeek, 3/22 — ThinkGeek’s sorry you couldn’t go to PAX…
Lululemon Athetica, 3/26 — yoga on the rocks‏
Etsy, 3/16 — ROYGBIV‏
Urban Outfitters, 3/18 — One Thousand Shoes & Counting!
ASPCA, 3/15 — Top Five Pet Poisons of the Year‏
Walgreens, 3/4 — Say hello to Britain’s #1 beauty secret | 20% OFF Contacts‏

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