The Email Marketing Rules Book Is Now Available!
I’m happy to announce the release of Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts. It’s available now around the world exclusively on Amazon.com in the Kindle Store. (Download free Kindle Reader app for your smartphone, tablet or computer.)
Through 108 easy-to-understand rules, Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. While beginner-friendly and a great training tool, the book’s crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.
I would like to take this opportunity to thank my amazing editors, Email Marketing Reports publisher Mark Brownlow and Smith-Harmon co-founder Aaron Smith. Their sage advice and expert guidance was absolutely invaluable.
I’d also like to thank all my other friends in the industry. Email Marketing Rules is really the culmination of the thousands of conversations I’ve had with all of you over the years. Thank you for shaping, confirming and challenging my views.