The Last Word on April 2013
Must-read articles, posts & whitepapers
Just how engaging are birthday emails? (Return Path)
SaleCycle Look Book (SaleCycle)
An apparel retailer converts 33% of one-time buyers into repeat shoppers (Internet Retailer)
Remailing: It’s Like Printing Money! (Bronto Software)
Insightful & entertaining tweets
@aliverson: Hey “email expert,” your email’s going to spam because you messed up your DMARC record.
Great additions to the Email Swipe File pinboard
Litmus email sent on 4/23/13 >>View the pin
Tumblr email sent on 3/6/13 >>View the pin
Jack Spade email sent on 3/21/13 >>View the pin
Sephora email sent during 3/2013 >>View the pin
Noteworthy subject lines
Karmaloop, 4/30 — What? We Are Not F’n around 40% Off Footwear- 48 Hours
Etsy, 4/27 — Watch Your Language!
Gap, 4/29 — 1 dress, 4 ways to wear it
Crate & Barrel, 4/29 — Chop chop. Up to 45% off Wusthof Gourmet knives.
Restoration Hardware, 4/27 — Introducing RH Small Spaces. 116 Pages of Inspired Design.
ThinkGeek, 4/25 — ThinkGeek: F5, F5, F5!
The North Face, 4/22 — Opt for Recycled Gear this Earth Day
Uncommon Goods, 4/22 — Re-Make a Difference
Boston Market, 4/11 — The Big Rib-bate: Two Rib Meals for $10.40!
Brooks Brothers, 4/11 — An Interview with Wynton Marsalis
Threadless, 4/10 — These new Iron Man tees will not give you super hero powers… or will they?
The Container Store, 4/8 — Ever wonder why we have so many hangers?
Clinique, 4/4 — BB or CC? Find your skin perfector and we’ll ship it free.
Home Depot, 4/4 — Black Friday Is Back! Savings Start Today!
Zappos.com, 4/4 — Puddles Beware!
ModCloth, 4/3 — Retro looks you can wear during your next time warp.
Ninety Nine Restaurants, 4/3 — Our New Menu is Here!
Ann Taylor, 4/3 — NEED. WANT. MUST-HAVE.
West Elm Market, 4/1 — No green thumbs needed…