The Last Word on April 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

Nine email marketing tricks that earn eBags $14 a head on email subscribers (Smart Company)

Subscribers, Fans, & Followers: 2013 Global Executive Summary (ExactTarget)

66% of marketers say email delivers ‘excellent’ or ‘good’ ROI (econsultancy)

Just how engaging are birthday emails? (Return Path)

SaleCycle Look Book (SaleCycle)

An apparel retailer converts 33% of one-time buyers into repeat shoppers (Internet Retailer)

Remailing: It’s Like Printing Money! (Bronto Software)

Updating Email Acquisitions? Focus Further Down The Funnel (MediaPost)

Insightful & entertaining tweets

@andrewkordek: just got done prioritizing taguchi test factors for a client. Love it that we can test over 18,000 things in email #emailmarketing

@EmailSeinfeld: Kramer invents Scent-in-Email: “It’s like having the beach, right in your inbox.” Elaine’s bf (@chadswhite) says her subject lines are weak.

@EmailStatCenter: 50% felt getting their name wrong in an email was a reason to think less of the brand. – @Emailvision

@aliverson: Hey “email expert,” your email’s going to spam because you messed up your DMARC record.

@JustinBridegan: Don’t be afraid of long subject lines, be afriad of words without meaning. Clarity is the key #ETcafe #emailmarketing

Great additions to the Email Swipe File pinboard

Litmus email sent on 4/23/13 >>View the pin

Tumblr email sent on 3/6/13 >>View the pin

Jack Spade email sent on 3/21/13 >>View the pin

Sephora email sent during 3/2013 >>View the pin

Noteworthy subject lines

Karmaloop, 4/30 — What? We Are Not F’n around 40% Off Footwear- 48 Hours‏
Etsy, 4/27 — Watch Your Language!
Gap, 4/29 — 1 dress, 4 ways to wear it‏
Crate & Barrel, 4/29 — Chop chop. Up to 45% off Wusthof Gourmet knives.
Restoration Hardware, 4/27 — Introducing RH Small Spaces. 116 Pages of Inspired Design.
ThinkGeek, 4/25 — ThinkGeek: F5, F5, F5!
The North Face, 4/22 — Opt for Recycled Gear this Earth Day‏
Uncommon Goods, 4/22 — Re-Make a Difference‏
Boston Market, 4/11 — The Big Rib-bate: Two Rib Meals for $10.40!
Brooks Brothers, 4/11 — An Interview with Wynton Marsalis‏
Threadless, 4/10 — These new Iron Man tees will not give you super hero powers… or will they?
The Container Store, 4/8 — Ever wonder why we have so many hangers?
Clinique, 4/4 — BB or CC? Find your skin perfector and we’ll ship it free.
Home Depot, 4/4 — Black Friday Is Back! Savings Start Today!, 4/4 — Puddles Beware!
ModCloth, 4/3 — Retro looks you can wear during your next time warp.
Ninety Nine Restaurants, 4/3 — Our New Menu is Here!
Ann Taylor, 4/3 — NEED. WANT. MUST-HAVE.
West Elm Market, 4/1 — No green thumbs needed…

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