The Last Word on July 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

Increase the Value Of Your Abandoned Cart Emails (MediaPost)

Personalized digital marketing is your ticket to the relationship era (Responsys)

The death of IP based reputation (Word to the Wise)

Consumers Are Underwhelmed By Mobile Email (MediaPost)

Meet a Community Champion: Anna Yeaman (Campaign Monitor)

Which subject line words boost response rates? (+ infographic) (Smart Insights)

Royal baby ignored—at least in U.S. marketing e-mail. (Internet Retailer)

Insightful & entertaining tweets

@nadee_guy: Time inc. cut 4.5 million inactive subscribers from email & actually saw an increase in sales. The power of good #deliverability. #EMSSummit

@martinlieberman: @chadswhite Especially important to start marketing early this year because Hanukkah and Thanksgiving overlap. #ETCafe

@levarburton: “No comment…” MT @DustanSheehan: I made this, hope you like it. #Glass #startrek #levarburton

Great additions to the Email Swipe File pinboard

Jonathan Adler email sent 7/22/13 >> View the pin

Anthropologie email sent on 6/11/13 >> View the pin

ModCloth triggered email sent 7/2013 >> View the pin

AT&T email sent 5/23/13 >> View the pin

Noteworthy subject lines

Zulily, 7/25 — Merry Christmas (in July)!
TigerDirect, 7/25 — 3-Day Christmas in July Event – See the Savings!
Walgreens, 7/24 — Ends Saturday! 15% OFF Holly Days in July | 20% OFF Contacts‏
Zazzle, 7/23 — Save up to 65% during Zazzle’s Christmas In July sale!
Zulily, 7/22 — Up to 85% off | tag: Christmas servingware & décor, Classic Christmas: Décor & Decorations, SlimMe by MeMoi seamless shapewear and more‏
SkyMall, 7/15 — Save 20% at the Christmas in July Sale‏
Target, 7/12 — Black Friday in July. Exclusive offers just for you.
Michael’s, 7/29 — 3 Trendiest Back-to-School Pins & 20% Off Your Entire Purchase‏
Brooks Brothers, 7/29 — Back to Campus – The Fall Red Fleece Collection‏
Pier 1 Imports, 7/29 — We’ll help you ace your college care package.
Under Armour, 7/25 — Ready To Get Back At It?
Levi’s, 7/22 — Earn extra credit on back-to-school‏
Vera Bradley, 7/22 — College gals in the pinning spirit …
IKEA, 7/17 — Design your college space with our online flyer!
TigerDirect, 7/7 — Up to 50% Off Back to School Tech + You could WIN $2500 in Prizes‏
ModCloth, 7/23 — Everyone’s a ‘wiener’ with 15% off on National Hot Dog Day!
Cold Stone Creamery, 7/21 — Celebrate National Ice Cream Day – Coupon‏
ThinkGeek, 7/31 — We solemnly swear we are up to no good… [celebrating J.K. Rowling’s birthday]
ModCloth, 7/28 — Connect your ModCloth & Facebook accounts for a birthday treat!
Anthropologie, 7/30 — The Rx for A/C.
The Container Store, 7/16 — #ShoesdayTuesday Savings!
Sony, 7/16 — Reserve the All-new PlayStation4 System Today + Join the #PS4 Conversation‏
Pepsi Cola, 7/9 — ❶ Register NOW-Last Chance ❷ Get points ❸ Enter for a chance to see Beyoncé!
Pepsi Cola, 7/5 — ❶ Register NOW ❷Get points ❸ Enter for a chance to see Beyoncé!
Vera Bradley, 7/1 — Summer checklist: ✓ Sarong ✓Beach Towel…
ThinkGeek, 7/3 — 20% off and 433 broken bones!
Jos. A Bank, 7/1 — Buy 1 Suit, Get 2 FREE + ‘Give’ 1 to a Returning Veteran‏
Threadless, 7/23 — You Buy One, We Give One‏
Uncommon Goods, 7/1 — Made in the U.S.A.
Chipotle, 7/1 — How do 20 years of free burritos sound to you?

Most popular posts on last month

1. Happy Birthday to Me, a Free Book for You

2. The One-Two Punch of Subject Lines and Preheaders

3. The Long and Short of Progressive Profiling

4. Minimalism Trend in Email Design

5. The Many Uses (and 2 Drawbacks) of Animated Gifs

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