The Last Word on June 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

The Cost of a Subpar Email Campaign (Multichannel Merchant)

Mobile Is Eating The World (AVC)

Gmail for Android 4.5 – First Impressions – Part One (BrightWave Marketing)

Bonobos & Email Aptitude Part III: Building a Robust Opt-Down Strategy (Email Aptitude)

Majority of Americans support phone tracking, oppose email spying, says Pew (The Verge)

Three Reasons We’ve Outgrown Mobile Context (UX Matters)

5 Over-hyped Retailer Trends Miss the Mark with Shoppers (RIS News)

How doubled its revenue per e-mail (Internet Retailer)

Insightful & entertaining tweets

@ryanpphelan: Wow, the rolled out the new gmail fast for iPhone. #emailmarketing

@litmusapp: @amandaberkey We found that just 3.3% will open on more than one device. Mobile triage is a myth: #ETCafe

@meladorri: .@PizzaExpress does some neat image blocking defense. Not mobile friendly, though! #ETCafe

Great additions to the Email Swipe File pinboard

Anthropologie email sent on 6/11/13 >> View the pin

Sony PlayStation New Zealand email sent on 4/20/13 >> View the pin

Banana Republic email sent on 5/9/13 >> View the pin

Noteworthy subject lines, 6/30 — Our most popular American wines for July 4th! What will YOU be drinking?
Brooks Brothers, 6/29 — Our Made in America Shop – Save up to 50%
Lowe’s, 6/30 — Is Your Backyard Ready for the Big Bash?
Clinique, 6/30 — Safe is sexy: Top sunscreen tips.
Home Depot, 6/28 — Big Savings & Big Fun – We Started Without You!
SkyMall, 6/24 — Longer Days Deserve Longer Sales‏
Zulily, 6/21 — ☼ Summer starts now! ☼
ModCloth, 6/12 — Here comes the ☼-dress!
Toys “R” Us, 6/30 — Smart Savings on Back-to-School Needs!
ASPCA, 6/30 — USDA Approves Horse Slaughterhouse–You Can Stop It!
Lenovo, 6/27 — Out of Office?
Ann Taylor, 6/24 — POWER Pieces = SMART Investment‏
Adidas, 6/20 — The right amount of retro‏
Neiman Marcus, 6/19 — The Pointed-Toe TREND #NMshoelove‏
Subway, 6/13 — 6+21=4. The $4 Lunch adds up! (At participating restaurants. Pricing details inside.)
Zazzle, 6/13 — Help us improve Zazzle emails with this short survey!, 6/12 — #41 Turns 89!
Sears, 6/12 — Don’t overthink. Just open.
Urban Outfitters, 6/12 — OH SHIP! Free Shipping Ends Today!
Barneys New York, 6/11 — Love Dad: Shop Father’s Day Picks from Tyson Chandler, David Neville, and Greg Chait‏
West Elm, 6/10 — He’ll never know you waited…
Brooks Brothers, 6/10 — Father’s Day Shipping Deadlines‏
Moosejaw, 6/10 — Dads Like Free Hottie Posters‏
Uncommon Goods, 6/6 — 25 Ways to Make a Grown Man Cry‏
Dunkin’ Donuts, 6/6 — Free Donut on June 7th in honor of National Donut Day‏
Lenovo, 6/5 — The new look of‏
Zulily, 6/4 — UGG® Australia starts Thursday on zulily‏

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