The Last Word on April 2017

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Email Awards. Should We Have them? (Really Good Emails)

B2B Personas: Targeting Audiences (Salesforce)

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers (DMNews)

Email Marketing & Marketing Automation Excellence 2017 (GetResponse)

Interactive Emails Increase Engagement (MediaPost)

Yahoo plus AOL? It’s now called Oath (USA Today)

How Special Offers in Email Subject Lines Impact Performance (MarketingProfs)

Insightful & entertaining tweets

Noteworthy subject lines

Williams Sonoma, 4/8 — Easter is April 16th! Up to 30% Off EVERYTHING EASTER!
ToysRUs, 4/8 — Fill Their Baskets With Arts, Crafts & Plush Toys!
Godiva Chocolatier, 4/13 — Buy 1 Get 1 50% OFF Last Minute Easter Gifts in Boutiques
Etsy, 4/11 — Last-minute Easter *printables*
Applebee’s, 4/8 — Kids Eat Free on Easter!
Petco, 4/19 — Celebrate Pets at Work day with up to 40% off.
BabiesRUs, 4/19 — Earth Day BOGO Deals!
Brooks Brothers, 4/21 — Buy a shirt & we’ll plant a tree.
The Shopping Channel, 4/22 — Make Every Day Earth Day
Zulily, 4/19 — Call your mother — or buy her gifts! Tory Burch + Coach | Levi’s denim & U.S. Polo
Ninety Nine Restaurants, 4/4 — Red Sox Won! Kids Eat Free!
Saks Fifth Avenue, 4/6 — The 3 jackets you need for spring.
Ann Taylor, 4/10 — The 9 Must-Wear Outfits Of Spring, 4/7 — Dig in ¬– Gardening Sale’s up to 50% off!
Lowe’s, 4/20 — The Secret to a Perfect Yard
Walmart, 4/22 — Save up to $25 for spring essentials when you open a Walmart Credit Card. Yes, please!
Pier 1 Imports, 4/28 — Your staycation is sorted.
ThinkGeek, 4/13 — Tiny lightsaber umbrellas not included: NEW Star Wars Geeki Tikis!
Clinique, 4/10 — Workout gear: New travel sizes!
Fossil, 4/24 — Make Your First Smartwatch This One
American Red Cross, 4/24 — Two more days to #help1family
ModCloth, 4/11 — #StyleForAll & personality that speaks volumes!
Clinique, 4/7 — #BehindTheFace: Jeremy Jauncey takes us on an unparalleled journey
eBags, 4/8 — Should you stay or should you go?
Feeding America, 4/5 — Take the quiz: Waste It or Taste It?
Neiman Marcus, 4/5 — Travel tips: Mexico City street style
The Container Store, 4/18 — Quick Tips to Update Your Closet & 15% Off
Ann Taylor, 4/18 — Doers. Dreamers. Inspiring Women., 4/19 — Explore Artist Ruben Ireland
RH, 2/19 — For the Love of Leather. Watch the Film., 4/7 — Featured On The Today Show
Sony Electronics, 4/19 — Your Spot on Our Instagram Page is Waiting
Neiman Marcus, 4/7 — Most-loved Instagram looks
Jetsetter, 4/7 — Jetsetter Employees Dish Where They’re Dying to Go
J.Crew, 4/10 — the 6 all-around best sellers this month
Express, 4/4 — ATTN: 30% off an entire workwear upgrade
Moosejaw, 4/4 — 25% off Lots of Stuff | Patagonia + Moosejaw Charity Thing

New posts on

Email Innovations for the Next 5 Years: Consumers vs. Experts

An Essential Preview Text Hack

Every Email Has Roughly 15,000 Potential Renderings

Finding the Goldilocks Email Approval Process

The Last Word on March 2017

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