The Last Word on October 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
The Trust Delusion: Consumers Have Less Faith in Brands Than Brands Think They Do (Email Insider)
8 Tips to Turn Subscribers into Loyalists (Only Influencers)
Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce (Sendinblue)
Movable Ink Research: Analysis of iOS 15 Content Caching (Movable Ink)
The Best Fonts for Email: A Guide for Developers and Designers (Email on Acid)
Happy 50th Birthday, Email! (MAAWG)
Insightful & entertaining tweets
Chart of the Day:@Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including @Facebook and @Google, from targeting ads at consumers.
*A Thread* pic.twitter.com/vhFFXOzHGa
— Patrick McGee (@PatrickMcGee_) October 17, 2021
@SYSCAbout — I code 📧 4 a living + I must say that your double opt-in message’s CTA button = #chefskiss
— Courtney in Auckland 🇺🇸➡️🇳🇿 (@courtnEMAIL) October 5, 2021
Hooooly cow, event organizers! Please note that one email reminder per session during a 3-day virtual conference is too much. 28 emails in total since Monday. My inbox hurts. 🤕
— Lauren Meyer (@LaurenEmailGeek) October 8, 2021
18+ years since founding BrightWave & 2+ years since the Ansira acquisition,I am stepping away to take time off. Thank u to the great teammates, clients, partners & awesome #atlanta & #emailgeeks communities for the amazing journey. It’s been an honor & a lot of fun! Onward⬆️
— Simms Jenkins (@SimmsJenkins) October 4, 2021
Noteworthy subject lines
Uncommon Goods, 10/5 – 🏃 Get these back-in-stock gifts before they sell out again.
Nordstrom, 10/22 – Our top tips for holiday shopping success
Sears, 10/14 – It’s not too early 🌲 to shop for the holidays
Macy’s, 10/22 – Gifts galore! Prep for the holidays (they’re closer than you think) with the perfect presents
CVS Photo, 10/24 – Up to 60% Off Photo Cards – Get A Head Start For The Season!
Crate & Barrel, 10/20 – FIRST LOOK | Holiday gift guide 🎁
Banana Republic, 10/27 – Sneak Peek: Our Holiday Collection
Eddie Bauer, 10/18 – Your 2021 Holiday Gift Guide Is Here!
Best Buy Black Friday, 10/19 – Black Friday Deals start early this year.
Zales, 10/28 – Woohoo 🥳 Early Black Friday Specials Are Here
Belk, 10/24 – Black. Friday. NOW! 🙌 19.99 3-piece bedding sets
Williams Sonoma, 10/18 – We could use some holiday cookies right now…
Kohl’s, 10/15 – Welcome the holidays into your home.
Neiman Marcus, 10/20 – Hosting for the holidays?
Kohl’s, 10/9 – $10 off + Home Sale savings to get your space fall ready.
IKEA, 10/18 – Chad, set the table for a memorable meal
Crate & Barrel, 10/1 – Get cozy in the kitchen with new fall recipes and our fave products.
Michaels, 10/17 – You scored fifty percent off Halloween to decorate your space—or make it haunted! ✨
Petco, 10/14 – What will your dog be for Halloween?
ModCloth, 10/17 – 😱 Yikes! Halloween is almost gone! 😱
CVS Pharmacy, 10/7 – COVID-19 Booster Now Available for Select Pfizer-BioNTech Vaccine Recipients.
Big Lots, 10/25 – We’re hiring! Check out the perks!
Burlington, 10/5 – COATS ❗ COATS ❗ COATS ❗
Bass Pro Shops, 10/25 – Cold weather ahead? Columbia has you covered.
Nordstrom Rack, 10/9 – Up to 40% off UGG® for women, men & kids
Gap, 10/15 – Comfy, cuddly, cozy x infinity
IKEA, 10/8 – Chad, do you like gaming? Then you will love this.
Office Depot, 10/20 – Windows 11 is here! Time to upgrade
Express, 10/19 – What @sruthijayadevan wears to feel confident
VS PINK, 10/20 – @gianninagibelli & others in our signature styles
Gap, 10/25 – We’re celebrating Giving Tuesday – with Katy Perry
Crate & Barrel, 10/5 – NEW LEANNE FORD | the collab you love is back (!)
Patagonia, 10/20 – Shirts with purpose
Panera Bread, 10/20 – A climate positive future. 💚
New posts on EmailMarketingRules.com
Litmus: 2021 State of Email Report
Alchemy Worx: 2021 Consumer Survey on Shopping Sentiment & Email Behavior
Creating Internal Digital Marketing Benchmarks that Work
Webbula: Email Marketing in 5-10 Years
How to Simplify Your Martech Stack: 3 Approaches
Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
Best Days to Send Email Marketing Campaigns This Holiday Season
The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?
The Last Word on September 2021