The Last Word on October 2021

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

The Trust Delusion: Consumers Have Less Faith in Brands Than Brands Think They Do (Email Insider)

8 Tips to Turn Subscribers into Loyalists (Only Influencers)

Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce (Sendinblue)

Movable Ink Research: Analysis of iOS 15 Content Caching (Movable Ink)

The Best Fonts for Email: A Guide for Developers and Designers (Email on Acid)

Happy 50th Birthday, Email! (MAAWG)

Insightful & entertaining tweets

Noteworthy subject lines

Uncommon Goods, 10/5 – 🏃 Get these back-in-stock gifts before they sell out again.
Nordstrom, 10/22 – Our top tips for holiday shopping success
Sears, 10/14 – It’s not too early 🌲 to shop for the holidays
Macy’s, 10/22 – Gifts galore! Prep for the holidays (they’re closer than you think) with the perfect presents
CVS Photo, 10/24 – Up to 60% Off Photo Cards – Get A Head Start For The Season!
Crate & Barrel, 10/20 – FIRST LOOK | Holiday gift guide 🎁
Banana Republic, 10/27 – Sneak Peek: Our Holiday Collection
Eddie Bauer, 10/18 – Your 2021 Holiday Gift Guide Is Here!
Best Buy Black Friday, 10/19 – Black Friday Deals start early this year.
Zales, 10/28 – Woohoo 🥳 Early Black Friday Specials Are Here
Belk, 10/24 – Black. Friday. NOW! 🙌 19.99 3-piece bedding sets
Williams Sonoma, 10/18 – We could use some holiday cookies right now…
Kohl’s, 10/15 – Welcome the holidays into your home.
Neiman Marcus, 10/20 – Hosting for the holidays?
Kohl’s, 10/9 – $10 off + Home Sale savings to get your space fall ready.
IKEA, 10/18 – Chad, set the table for a memorable meal
Crate & Barrel, 10/1 – Get cozy in the kitchen with new fall recipes and our fave products.
Michaels, 10/17 – You scored fifty percent off Halloween to decorate your space—or make it haunted! ✨
Petco, 10/14 – What will your dog be for Halloween?
ModCloth, 10/17 – 😱 Yikes! Halloween is almost gone! 😱
CVS Pharmacy, 10/7 – COVID-19 Booster Now Available for Select Pfizer-BioNTech Vaccine Recipients.
Big Lots, 10/25 – We’re hiring! Check out the perks!
Burlington, 10/5 – COATS ❗ COATS ❗ COATS ❗
Bass Pro Shops, 10/25 – Cold weather ahead? Columbia has you covered.
Nordstrom Rack, 10/9 – Up to 40% off UGG® for women, men & kids
Gap, 10/15 – Comfy, cuddly, cozy x infinity
IKEA, 10/8 – Chad, do you like gaming? Then you will love this.
Office Depot, 10/20 – Windows 11 is here! Time to upgrade
Express, 10/19 – What @sruthijayadevan wears to feel confident
VS PINK, 10/20 – @gianninagibelli & others in our signature styles
Gap, 10/25 – We’re celebrating Giving Tuesday – with Katy Perry
Crate & Barrel, 10/5 – NEW LEANNE FORD | the collab you love is back (!)
Patagonia, 10/20 – Shirts with purpose
Panera Bread, 10/20 – A climate positive future. 💚

New posts on

Litmus: 2021 State of Email Report

Alchemy Worx: 2021 Consumer Survey on Shopping Sentiment & Email Behavior

Creating Internal Digital Marketing Benchmarks that Work

Webbula: Email Marketing in 5-10 Years

How to Simplify Your Martech Stack: 3 Approaches

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Best Days to Send Email Marketing Campaigns This Holiday Season

The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?

The Last Word on September 2021

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