The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?
![The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?](https://www.emailmarketingrules.com/wp-content/uploads/2021/10/CMSWire-The-Fold-in-the-Inbox-Hard-Line-Soft-Line-Imaginary-Line.png)
Similar to how you can’t see the content below the fold of a newspaper without opening it, the email fold is that point on a screen where a subscriber can’t see any more content without scrolling. There’s been a long-simmering debate in the industry about how important this line is to email design.
Let’s break down the arguments…
>> Read the full article on CMSWire.com