The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?

The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?

Similar to how you can’t see the content below the fold of a newspaper without opening it, the email fold is that point on a screen where a subscriber can’t see any more content without scrolling. There’s been a long-simmering debate in the industry about how important this line is to email design.

Let’s break down the arguments…

>> Read the full article on CMSWire.com

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