Litmus: 2021 State of Email Report

If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends:

1. Email marketing is increasingly critical to business success. There’s no question: Email has always been important. But now? It’s essential.
2. Personalization and automation are must-haves. While not new, personalization and automation are no longer nice to
   have someday. The time is now.
3. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to
   do personalization well.
4. Brands are looking to agile marketing to meet email demand. Production cycles are getting longer while volume
   is increasing. Burnout is real.
5. Marketing must embrace the state of the world. Email programs are adjusting and even joining the conversations
   with world events, tragedies, and changes.

I was fortunate to get a sneak peak at some of the key findings and to be invited to comment on them. My comments focused on those last 3 trends. To check out what I said, the comments from the other expert contributors, and all the survey results… 

>> Download the free report from Litmus