The Last Word on November 2021

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last monthโ€ฆ

Must-read articles, posts & reports

Holiday Apple Pie: MPP Is Having An Impact At A Bad Time (MediaPost)

Micro-Conversions: What They Are and Why They Matter (MarketingProfs)

Email Shopping Reimagined (Postmaster @ Yahoo & AOL)

When Cookies Turn To Toast: First-Party Data Will Be The New Jam (MediaPost)

What You Need to Know about the Consumer Data Protection Act (Trendline)

Brand Romance: Most Marketers Think They Have a Distinct Tone of Voice (MediaPost)

Mail Privacy Protection Seemingly Undermined by Apple Watch (MacRumors)

Four Techniques for ‘Story-Splitting’ Your Marketing [Infographic] (MarketingProfs)

Insightful & entertaining tweets

Noteworthy subject lines

Uncommon Goods, 11/24 โ€“ ๐ŸŽ… Order early: Santaโ€™s supply chainโ€™s iffy (three reindeer just quit ๐ŸฆŒ)
REI, 11/7 โ€“ Our Top Gift Picks Are in Stockโ€ฆ For Now
Bed Bath & Beyond, 11/5 โ€“ 12 joyful ways to shop faster & easier this holiday
Walgreens, 11/20 โ€“ Curious about boosters? We did the legwork so you donโ€™t have to
JCPenney, 11/1 โ€“ Early access: Black Friday Ad
The Home Depot, 11/1 โ€“ BLACK โญ FRIDAY โญ PRICES
Nordstrom, 11/4 โ€“ Black Friday Deal are on now!
Macyโ€™s Black Friday, 11/11 โ€“ Shop early, save early. Black Friday Early Access is on now!
Zales, 11/12 โ€“ Itโ€™s Go Time. Black Friday Startsโ€ฆNOW!
Crate & Barrel, 11/14 โ€“ Early Black Friday is ON. ๐ŸŽ
Office Depot, 11/26 โ€“ ๐Ÿ”” STORES ARE NOW OPEN FOR BLACK FRIDAY ๐Ÿ””
Express Black Friday, 11/26 โ€“ 40-50% OFF EVERYTHING + 100s of Style Steals
Gap Black Friday, 11/26 โ€“ That *Black Friday* feeling! 40%โ€“50% OFF + EXTRAS ๐ŸŽ
Applebeeโ€™s Grill & Bar, 11/26 โ€“ Flash Sale: Buy a gift card, get 2 $10 bonus cards
IKEA, 11/18 โ€“ Black Friday is going green
JCPenney, 11/29 โ€“ Itโ€™s time! Cyber Days starts now
Office Depot Cyber Monday, 11/29 โ€“ ๐Ÿ–จ๏ธ ๐Ÿ’ป ๐Ÿช‘ ๐Ÿ“ โ˜• ๐ŸŽ
DICKโ€™S Sporting Goods, 11/1 โ€“ Our holiday gift guide is here! Plus, other great deal โžก๏ธ
Tractor Supply Company, 11/4 โ€“ Shop Our Holiday Gift Guide Today
Zales, 11/18 โ€“ ๐ŸŽ Perfectly Personalized Gifts
Petco, 11/4 โ€“ Get your dog in the holiday spirit ๐ŸŽ„ ๐Ÿพ
Michaels, 11/1 โ€“ Youโ€™ve uncovered *these* perfect and on-trend trees! ๐ŸŽ„
Bed Bath & Beyond, 11/18 โ€“ Introducing H for Happy, our festive new holiday collection
The Home Depot, 11/11 โ€“ Today & Every Day: Our Commitment to Veterans
Target, 11/11 โ€” Hip, hip, hoorayโ€”itโ€™s Disney+ Day ๐Ÿฅณ
Crate & Barrel, 11/12 โ€“ Everything you need for an easy, beautiful Hanukkah ๐Ÿ•Ž
IKEA, 11/22 โ€“ Chad, welcome back to Host Masters!
Burlington, 11/5 โ€“ Stress-free saving for all your hosting needs
Olive Garden, 11/18 โ€“ The Answer to Your #HostingGoals
Big Lots, 11/22 โ€“ Get Turkey Day ready quick! Order In-Store Pickup!
Williams Sonoma, 11/7 โ€“ Sharp deals on knives for all your Thanksgiving prep
Williams Sonoma, 11/9 โ€“ Introducing the Williams Sonoma Recipes App
Bed Bath & Beyond, 11/9 โ€“ ICYMI: 5 reasons youโ€™ll love our 5-star app โญ
Gap Friends & Family, 11/9 โ€“ FLANNEL SZN
The Family, 11/5 โ€“ PB&J? How About AB&J?
Bass Pro Shops, 11/12 โ€“ Join us next weekend for the grandest tournament in fishing history!
Starbucks, 11/29 โ€“ Starbucks for Life is almost here!
IKEA, 11/5 โ€“ A new start for old IKEA furniture
Burlington, 11/22 โ€“ Donate a coat and get 10% off your purchase
Express, 11/4 โ€“ Introducing: Power of Mentorship ๐Ÿ“บ
VS PINK, 11/4 โ€“ Lana Candor for UNWRAPPED
Zales, 11/9 โ€“ Discover Serenaโ€™s Favorite Gifts
Uncommon Goods, 11/12 โ€“ ๐Ÿ“ฃ This oneโ€™s not about shopping: a message from Dave, our founder

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The Last Word on October 2021

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