The Last Word on August 2021

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

What Are Stores Even Thinking With All These Emails? (The Atlantic)

The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost)

How the Pandemic Has Changed Marketing (MarketingProfs)

Why Does Microsoft Hate You? (Spam Resource)

Email for All Survey Results (Email Design Review)

Holiday Email Campaigns: What We Learned In 2020 & How to Prepare for 2021 (Only Influencers)

Insightful & entertaining tweets

Noteworthy subject lines

Burlington, 8/5 – Our Nationwide Hiring Event starts soon! Apply today.
CVS, 8/24 – Full FDA Approval for Pfizer-BioNTech COVID-19 Vaccine.
Uncommon Goods, 8/28 – ⏰ Snag these gifts early—last year, they sold out
Target, 8/5 – Get the kids ready for school early ✏️
Gap, 8/27 – The teacher/style icon: MR JAMISON
Big Lots, 8/19 – Turn school to-do lists into TA-DA lists!
Target, 8/10 – Try out School List Assist to find & shop your class list.
Uncommon Goods, 8/17 – Dorm Style 101: How to have the coolest room at college
Bed Bath & Beyond, 8/10 – Pack & Hold: Shop online or locally. Pick up near campus!
Walgreens, 8/11 – Here’s what’s waiting @ Walgreens! A world of deals is a click away – same-day Delivery = the convenient choice.
Subway, 8/18 – FREE COOKIES. $0 DELIVERY FEE.
Uncommon Goods, 8/31 – Introducing Uncommon Experiences—a selection of hand-picked, virtual classes
Williams Sonoma, 8/24 – Now brewing: pumpkin lattes at home 🎃 ☕ (coffee makers ship FREE!)
Olive Garden, 8/26 – Your first course is always never-ending
Gap, 8/7 – Remember jeans? WE DO
Nordstrom Rack, 8/5 – Don’t miss The Denim Shop—up to 65% off
Quiksilver, 8/29 – New Rashguards Made For Chasing The Hoizon
Williams Sonoma, 8/19 – The patio bar is STILL open
REI, 8/19 – Camping Road Trips > Road Trips
Camping World RV, 8/25 – 🚨Used RV Markdown🚨
ModCloth, 8/4 – “Where’d you get that dress!?”
Express, 8/11 – New selfie-worthy Body Contour styles 🤳
Bass Pro Shops, 8/29 – Everything you need to prepare your meat
Uncommon Goods, 8/7 – A 🌟spotlight🌟 on favorites from our Black makers
Moosejaw, 8/26 – Meet our new friends at Black Outside, Inc.
Nintendo, 8/25 – My Nintendo and LEGO® VIP are teaming up!
Macy’s, 8/19 – Ta-da! Toys“R”Us is now at Macy’s!
Kohl’s Friends + Family, 8/27 – Shop Sephora at Kohl’s to find skincare for every age & every stage.
Target, 8/7 – Hearth & Hand with Magnolia: Fall collection 🍁
Saks Fifth Avenue, 8/10 – Hours left: Get 20% off when you create an account

New posts on EmailMarketingRules.com

Only Influencers’ Email Metrics Project: Ask the Right Email Questions

LiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection

Audience Acquisition Source Ideas to Explore: An Oracle Consulting Checklist

How Many of My Subscribers Will Be Affected by Apple’s Mail Privacy Protection?

Hide My Email: A New Reason to Only Accept Corporate Email Addresses

The 7 Factors that Determine Email Deliverability

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

Dyspatch: 11 Quick Tips to Avoid the Email Spam Folder

The Last Word on July 2021

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