The Last Word on August 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
What Are Stores Even Thinking With All These Emails? (The Atlantic)
How the Pandemic Has Changed Marketing (MarketingProfs)
Why Does Microsoft Hate You? (Spam Resource)
Email for All Survey Results (Email Design Review)
Holiday Email Campaigns: What We Learned In 2020 & How to Prepare for 2021 (Only Influencers)
Insightful & entertaining tweets
— Avi Goldman (@theavigoldman) August 17, 2021
95% of millennials say their friends are the most credible source of product information.
— Jay Baer (@jaybaer) August 17, 2021
— Kirk Bentley (@VeryBentley) August 19, 2021
E tu, Reebok?? 😩
Re: this tactic sucks. pic.twitter.com/XCDl0q7c8p
— Val Geisler (@lovevalgeisler) August 6, 2021
Noteworthy subject lines
Burlington, 8/5 – Our Nationwide Hiring Event starts soon! Apply today.
CVS, 8/24 – Full FDA Approval for Pfizer-BioNTech COVID-19 Vaccine.
Uncommon Goods, 8/28 – ⏰ Snag these gifts early—last year, they sold out
Target, 8/5 – Get the kids ready for school early ✏️
Gap, 8/27 – The teacher/style icon: MR JAMISON
Big Lots, 8/19 – Turn school to-do lists into TA-DA lists!
Target, 8/10 – Try out School List Assist to find & shop your class list.
Uncommon Goods, 8/17 – Dorm Style 101: How to have the coolest room at college
Bed Bath & Beyond, 8/10 – Pack & Hold: Shop online or locally. Pick up near campus!
Walgreens, 8/11 – Here’s what’s waiting @ Walgreens! A world of deals is a click away – same-day Delivery = the convenient choice.
Subway, 8/18 – FREE COOKIES. $0 DELIVERY FEE.
Uncommon Goods, 8/31 – Introducing Uncommon Experiences—a selection of hand-picked, virtual classes
Williams Sonoma, 8/24 – Now brewing: pumpkin lattes at home 🎃 ☕ (coffee makers ship FREE!)
Olive Garden, 8/26 – Your first course is always never-ending
Gap, 8/7 – Remember jeans? WE DO
Nordstrom Rack, 8/5 – Don’t miss The Denim Shop—up to 65% off
Quiksilver, 8/29 – New Rashguards Made For Chasing The Hoizon
Williams Sonoma, 8/19 – The patio bar is STILL open
REI, 8/19 – Camping Road Trips > Road Trips
Camping World RV, 8/25 – 🚨Used RV Markdown🚨
ModCloth, 8/4 – “Where’d you get that dress!?”
Express, 8/11 – New selfie-worthy Body Contour styles 🤳
Bass Pro Shops, 8/29 – Everything you need to prepare your meat
Uncommon Goods, 8/7 – A 🌟spotlight🌟 on favorites from our Black makers
Moosejaw, 8/26 – Meet our new friends at Black Outside, Inc.
Nintendo, 8/25 – My Nintendo and LEGO® VIP are teaming up!
Macy’s, 8/19 – Ta-da! Toys“R”Us is now at Macy’s!
Kohl’s Friends + Family, 8/27 – Shop Sephora at Kohl’s to find skincare for every age & every stage.
Target, 8/7 – Hearth & Hand with Magnolia: Fall collection 🍁
Saks Fifth Avenue, 8/10 – Hours left: Get 20% off when you create an account
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