Email Marketing RulesLiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection
I talk about all things MPP with LiveIntent’s Kerel Cooper and Jessica Muñoz. We discuss:
- What exactly is Mail Privacy Protection?
- How will Mail Privacy Protection affect testing within email?
- What metrics should marketers hone in on during this time?
- How should marketers approach data hygiene with these changes?
- What do these changes mean for consumers?
- Will the industry be ready in time for Mail Privacy Protection?
LiveIntent gives you two ways to watch our conversation—either listen to the full 37-minute podcast or dip into the answer to each of those 6 questions.
>> Listen to LiveIntent’s Real Time Banter podcast
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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