Email Marketing RulesDyspatch: 11 Quick Tips to Avoid the Email Spam Folder
There are no sneaky loopholes to trick the algorithms. But there are rules and tips you can use to hit the inbox and avoid the spam folder.
In this post, Dyspatch talks with me and three other email experts to assemble 11 quick, proven ways to send emails that always land in the inbox:
- Get permission
- Set expectations and follow through on them
- Send valuable emails
- Test and review your emails before sending
- Use confirmed opt-in (COI)
- Clean your email list
- Don’t believe the myth to avoid certain words
- Send emails regularly
- Remind subscribers of their subscription date
- Make it easy for subscribers to unsubscribe
- Ask subscribers to allowlist your email address
For details on accomplishing each of those and avoiding the spam folder…
>> Read the full post on the Dyspatch blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
