Audience Acquisition Source Ideas to Explore: An Oracle Consulting Checklist
Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this one about audience acquisition source ideas.
Whether you’re building your audience in email, SMS, mobile push, web push, direct mail, or another channel, where you attract those subscribers or followers from can have a profound impact on your performance. While more acquisition sources generally equals faster audience growth, not all audience growth is created equal. Some acquisition sources will generate healthy engagement and revenue increases for you, while others may generate little—or, worse, waste time and money, while also harming your deliverability, reputation, or brand image.
On the pages that follow, we list major audience acquisition sources. In addition to having our digital marketing consultants share advice about optimizing each of these acquisition sources, we also organize them into three groups to help you better understand the risk profile of the sources you’re using:
- Low-risk sources, where you’re recruiting subscribers or followers during or after transactions in owned channels who are very familiar with your brand
- Medium-risk sources, where you’re recruiting subscribers or followers before transactions in owned or leased channels who are generally somewhat familiar with your brand
- High-risk sources, where you’re recruiting subscribers or followers in paid channels who are generally unfamiliar with your brand, or where you’re using handwritten or verbal data collection methods
We hope this checklist helps you inventory the audience acquisition sources you already have, understand the risk profile of those sources, make improvements, and explore other promising sources.