The Last Word on August 2023

The Last Word

A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Only A Small Percentage Of Firms Are Compliant With CCPA And CPRA, Study Finds (MediaPost)

AI Is Killing the Old Web, and the New web Struggles to be Born (The Verge)

Experian Violated CAN-SPAM Law, FTC Charges (MediaPost)

A Clothing Brand’s Email Claimed to Be From a Neighbor Watching Recipients in Their Underwear. Some Customers Aren’t Happy. (Wall Street Journal)

Undeliverable: Email Teams Face Inbox Challenges (MediaPost)

How Do Videos and Gifs Impact Your Email Click Rate? (AWeber)

Insightful & entertaining social posts

Noteworthy subject lines

MoMA Design Store, 8/7 – Rewards First Look! 2023 Holiday Cards
Crate & Barrel, 8/4 – Halloween starts now 🎃
West Elm, 8/22 – Fall-ready (& frightfully fun) front door decor
Michaels, 8/25 – Drop that latte! Spice up your pumpkin season with up to 50% off fall décor collections.
Nordstrom, 8/12 – Celebrate Black Business Month with us
Crate & Kids, 8/22 – Gear up for school with new furniture + 30% off select backpacks!
Chubbies, 8/14 – Enroll for Thigher Education today, 8/25 – Get Kickoff Ready –> Take Up to 65% Off
Gap Labor Day Event, 8/30 – Announcing up to 70% off! You’re going to love these long-weekend deals
Goldbelly, 8/30 – LAST CHANCE for Labor Day!
Columbia Sportswear, 8/9 – Fishing shoes that perform on and off the water.
Abercrombie & Fitch, 8/27 – Almost you-know-what weather.
The Hustle, 8/8 – 👖 Find pants with AI
Uncommon Goods, 8/17 – 10 products you won’t find on Amazon
Uncommon Goods, 8/22 – 10 things you can only find here, 8/9 – Come on, Barbie, Let’s Go SNACKING 💕
West Elm, 8/14 – Custom sofas & sectionals now ship in 3 weeks!
Gap Friends & Family, 8/9 – @Everyone: 40% OFF EVERYTHING just dropped
Clinique Online, 8/22 – Big zit, big night? Here’s what to do.
Clinique Online, 8/25 – 3 quick looks ⚡ Get out the door fast.
Quiksilver, 8/9 – Highlining with Griffin Colapinto, 8/14 – Modern masters artist series: meet Mark Rothko.
Allbirds, 8/15 – Allbirds ✕ Zipeng Zhu Is Here
The North Face, 8/22 – The North Face X CDG collab drops today
Camping World RV, 8/25 – Introducing the new line of Eddie Bauer RVs!
West Elm, 8/27 – August roundup: Cool new collabs, Halloween & more
Bitly Team, 8/29 – Move over, Barbenheimer.
Inside CNN, 8/9 – Celebrating 100 editions of ‘Inside CNN’

New posts on

Your Most Important Job as an Email Marketer Is…

Apple’s Link Tracking Protection: The Impact on Email & Other Channels

Rightsizing Your Use of Digital Marketing Agencies

The B2B Content Show: Has Generative AI Established a New Content Floor?

AI-Generated Code: Generative AI Concerns & Opportunities for Marketers

Webbula: What’s One Tool Email Marketers Aren’t Using But Should?

Picking the Right Sender Name: Brand or Person?

The Gmail Promotions Tab: 10 Years of Email Marketing Misunderstandings

The Last Word on July 2023

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