Email Marketing RulesYour Most Important Job as an Email Marketer Is…
When you saw the headline for this article, what did you think? Perhaps you thought…
- To get your campaign opened?
- To get your campaign clicked?
- To get a campaign conversion?
In this guest column for MarketingProfs, I explore where email programs should put their focus.
>> Read the full article on MarketingProfs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
Features
