Webbula: What’s One Tool Email Marketers Aren’t Using But Should?
I join 10 other email experts in this Webbula roundup as we answer the question: What’s one program or tool email marketers aren’t doing but should be doing?
I was happy to see that I wasn’t the only participant to cheat a little and give more than one answer. For larger senders, I think BIMI is underused, especially in light of Apple’s new support for the standard. However, for senders of all sizes, it’s re-permission programs that aren’t seeing enough adoption, particularly considering how much more difficult Apple’s Mail Privacy Protection is making it to accurately tell if a subscriber is inactive or not.
To watch my full answer, as well as the advice of the other experts…