Email Marketing RulesWebbula: What’s One Tool Email Marketers Aren’t Using But Should?
I join 10 other email experts in this Webbula roundup as we answer the question: What’s one program or tool email marketers aren’t doing but should be doing?
I was happy to see that I wasn’t the only participant to cheat a little and give more than one answer. For larger senders, I think BIMI is underused, especially in light of Apple’s new support for the standard. However, for senders of all sizes, it’s re-permission programs that aren’t seeing enough adoption, particularly considering how much more difficult Apple’s Mail Privacy Protection is making it to accurately tell if a subscriber is inactive or not.
To watch my full answer, as well as the advice of the other experts…
>> Watch the video interviews on the Webbula blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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