Apple’s Link Tracking Protection: The Impact on Email & Other Channels
First Mail Privacy Protection, and now Link Tracking Protection (LTP). Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned, given how much MPP undermined open rates and made it much harder to only send to engaged email subscribers.
However, LTP is mostly aimed at online advertisers, so marketers will generally be much less affected by LTP than they’ve been by MPP. And some email marketers will almost entirely escape the effects of LTP.
We’ll talk about that all in detail, but first…