The B2B Content Show: Has Generative AI Established a New Content Floor?

Has Generative AI Established a New Content Floor?

For content creators and brands, this is a pivotal question. SparkToro’s Rand Fishkin argues that “If your content isn’t better than what AI can produce, it’s not worth making.” I mentioned Rand’s point of view in a MarketingProfs column, The Future of Content Marketing: Five Predictions, and added my own spin.

In this episode of The B2B Content Show podcast, I join host Jeremy Shere to dive into this issue. In particular, we break down my assertion that “To be successful, content marketers will need to rise well above that fray with timely content; unique examples; original research; novel ideas; and compelling, authentic, and trustworthy voices.”

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