Industry Spotlight on Email Marketing at Nonprofits
Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits.
Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore the end of the year is a key time period for them.
As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization.
However, nonprofits are especially challenged when it comes to email resourcing in terms of staffing and tools. That has led to major challenges and only 44% of nonprofits saying their email program is successful.
In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including…