Email Marketing Rules5 Takeaways from Signing Up for Marketing Emails from 100 Brands
I recently signed up to receive promotional emails from 100 B2C brands that span the retail, travel, consumer products, and media industries. I noticed five major areas of opportunity for brands to improve their signup processes:
- Signup forms are often hard to find
- Too many brands ask for phone numbers
- Exactly what you’re signing up for is sometimes unclear or misleading
- Some confirmation and preference pages are dead ends
- Double opt-in confirmation is increasingly used
For a full discussion of each of those…
>> Read the entire post on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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