Report: 2016 State of Email Design
Designing an email isn’t like designing a webpage or print piece. There are both limitations and opportunities around what you can do with email design, and it’s up to email designers and coders to master both of those.
In the inaugural State of Email Design report, which is based on the responses of more than 900 marketers, we take a detailed look at how marketers:
- Search for email inspiration
- Use brand guidelines
- Approach email design
- Use various design elements
- Use one-off email designs
- A/B test their emails
- Handle email redesigns
- Manage landing page responsibilities
Use the results in this report to benchmark your own email designs and design processes, to identify opportunities where you can improve, and as evidence to argue for the need to try out new email marketing tactics and strategies.