Second Quarter 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels.

Our second quarter checklist is focused on finishing your review of the 2022 holiday season and then making a range of improvements to everything from subscriber acquisition to performance reporting to campaign production. In this Holiday Marketing Quarterly, we’ll cover:

1. Holiday Messaging Competitive Intelligence
2. Audience Acquisition Source Optimization
3. Unsubscribe Process Optimization
4. Improving Analytics & Reporting
5. Experimentation & Testing
6. Accelerating Campaign Build Processes

For the full checklist…

>> Get the Holiday Marketing Quarterly for free via a no-form download