A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
![A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?](https://www.emailmarketingrules.com/wp-content/uploads/2024/03/Oracle-A-B-Testing-vs.-Multivariate-Testing-Which-Is-Better-for-Your-Website.png)
You’ve decided to test the effectiveness of your website, but you’re not sure where to start. Perhaps you’ve heard about A/B and multivariate testing, but you’re not clear on the differences between the two, or which is the best approach for your brand.
When it comes to website optimization, A/B testing and multivariate testing each have distinct advantages and drawbacks. Let’s compare the two and determine which is the best option for your website.
>> Read the entire post on Oracle’s Modern Marketing Blog