The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:

• Economic uncertainty caused by high interest rates
• New deliverability requirements from Google and Yahoo
• The 2-year anniversary Apple’s Mail Privacy Protection making inactivity management much more difficult
• Generative AI raising concerns and opportunities across the marketing spectrum

These have influenced email marketing priorities and are shaping the trends that will dominate 2024. We can see those shifts in the results of our fifth-annual Email Marketing Trends Survey, where we asked some of Oracle Digital Experience Agency’s hundreds of digital marketing experts to rate the current adoption of a range of email marketing technologies and tactics, as well as predict the impact each of them will have in 2024. We then mapped the results into adoption-impact quadrants.

For a detailed look at all 26 trends and how they rated, check out our posts on:

• Unproven Opportunities, which are low-impact trends with low adoption
• Competitive Differentiators, which are high-impact trends with low adoption
• Proven Essentials, which are high-impact trends with high adoption

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

>> Read the entire post on Oracle’s Modern Marketing Blog