Email Marketing Sustainability: Everyone Can Play a Part

Email Marketing Sustainability

Given that every email takes electricity to send and store, how can email marketers lower their carbon footprint? That was the central question behind “Green Your Emails,” the keynote presentation by Zillow’s Alice Li at Litmus Live last fall. Despite the increasing number of headlines about climate change and extreme weather, it’s a question I’d never seriously considered, outside of the issue of expiring emails. It’s a question that’s worthy of the email marketing industry’s time, especially when some of the solutions are already best practices and some others take relatively little effort.

While Alice’s wonderful presentation focused largely on how marketers can reduce the carbon footprint of the email programs and how their email service providers might support them, I’d like to expand the call-to-action by bringing in some other industry players. But let’s start with…

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