Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]

Marketers know they need to better manage and mobilize their customer data if they’re going to be competitive in the future. They know this is becoming more critical as third-party cookies sunset, as consumer expectations for great omnichannel experiences rise, and as data-hungry AI becomes woven into operations. And they’re pretty sure that a customer data platform (CDP) is the foundational piece that they need.

However, many face a litany of challenges in getting one implemented. Those challenges include:

• Confusion around exactly what a CDP is and isn’t
• Understanding the most popular and powerful uses cases for a CDP
• Getting buy-in for a CDP

This post includes a 48-minute on-demand webinar that discusses all three of those challenges, but also discusses at length that last challenge around getting buy-in and working with various stakeholders to get a CDP implemented and running successfully.

>> Read the entire post on Oracle’s Modern Marketing Blog

>> Watch the on-demand webinar