Best Days to Send Email Marketing Campaigns This Holiday Season
This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just one of several major challenges facing B2C brands as they plan their holiday email marketing campaigns.
In this blog post, Oracle Marketing Consulting’s Clint Kaiser talks about:
- The effects of inflation on holiday shoppers
- Mail Privacy Protection’s anniversary
- Accounting for in-store sales rebound
And then he shares an infographic that summarizes how all of this is likely to affect B2C brands’ holiday email marketing strategies and offers notable trends and benchmarks from recent holiday seasons.