Email Marketing RulesInfographic: The State of Welcome Emails
To determine the current state of welcome email programs, ExactTarget examined the welcome emails of more than 160 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. The infographic below summarizes our findings. For more on this research, including examples of welcome emails, check out More Brands Sending Welcome Emails,…
Sending a Welcome Series Is the New Onboarding Differentiator
The beginning of an email marketing relationship is the most important. Not only are subscribers more engaged and more likely to convert, but optimizing the experience of a subscriber’s first month or so on your list can extend the overall time they remain engaged with your brand via email. The welcome email…
Quarter of B2C Marketers Send a Welcome Email Series
Not only are more B2C marketers sending welcome emails, more are sending welcome email series. The first weeks of an email marketing relationship are the most critical, so they deserve the extra attention that a welcome email series can provide. Twenty-five percent of marketers send a welcome email series, according to ExactTarget…
More Brands Sending Welcome Emails, But Opportunities Remain
Welcome emails are among the top-performing emails that a marketer can send, so I was happy when my latest research found that more brands than ever are sending them. However, a closer look uncovered that there are still big opportunities for marketers to get better performance from their welcome emails. Nearly 81%…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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