Email Marketing RulesEmail Marketing’s Future and Beyond
Named a 2024 Contributor of the Year, I chat with CMSWire about a range of issues that will be critical to marketers this year and beyond, including:
- The future of email marketing
- Balancing personalization & broad appeal
- Improving customer journeys via email
- Email metrics and insights
- Overcoming common email marketing challenges
>> Read the full discussion on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
