Email Marketing RulesThe Bridge to an Omnichannel Digital Marketing Future
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations. That has meant…
Key Lead Nurturing Campaigns by Industry
Some lead nurturing campaigns are fairly universal, easily finding an effective role in nearly any business. However, most industries have unique products and customer behaviors that can benefit from their own specific nurture flows. Let’s discuss some important nurture campaigns that are common in the following industries: Financial services Logistics & distribution…
The AI ROI Killer Lurking in Your Architecture: Data Access Charges
Even when you have a first-rate artificial intelligence solution, so much of your success with it comes down to the data you have to fuel it. Do you have quality data to drive the AI solution? Do you have the necessary depth of quality data to drive the AI solution? Do you…
Lead Nurture Campaigns Every B2B Brand Needs
Lead nurture campaigns are automated digital marketing flows that are designed to respond to interest by prospects by delivering content that educates, persuades, or otherwise nudges them farther down the funnel and closer to conversion. Because of that goal of movement down the funnel, different nurture campaigns are aligned with different stages…
Why Your AI Solutions May Not Be Working as Expected
Every organization is excited about the potential of AI to improve their operations, but many are finding it difficult to make AI at scale a reality. If your brand is struggling to achieve what they expected with AI, answering these questions can help you identify common reasons for AI failures. >> Read…
Are You Treating Your Digital Marketing Like Advertising?
Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same group in most companies and overseen by the…
Email Marketing Trends for 2025: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Email Marketing Trends for 2025: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Marketing, Demystified podcast: The Future of Email Marketing
Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. I join Marketing, Demystified podcast host Jenn Mancusi to discuss these changes and how marketers can adapt. During the 55-minute episode, we talk about: 3:37 – How generative AI is transforming email marketing and…
4 Hallmarks of Today’s Best Email Marketing Programs
To succeed at email marketing requires constant iteration and evolution with an eye on gradual improvements. And this iteration happens in an environment of continual change—with some of those changes requiring adaptation and some merely presenting distractions. Experienced email marketers know that a good email marketing program… Has an active mailable list…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
