Try a Cart Abandonment Email ‘Sandwich’

Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013. However, what is growing very quickly is…

#Webinar: Join Me for “Designed for Success” at CloudIQ Summit on 5/28

Once your cart abandonment email program is up and running, it can be easy to ‘set it and forget it,’ letting optimization strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high. In our CloudIQ Summit session, “Designed for…

Build Smarter Emails with These 5 Blueprints

Transforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap. In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to…

6 Retail Email Marketing Priorities for 2015

Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…

Infographic: Shopping Cart Abandonment Email Trends

During Cyber Week, one of the most important shopping weeks of the year, the Salesforce Marketing Cloud clicked through the promotional emails of more than 90 major online retailers and we filled our shopping baskets with more than $100 of merchandise. Then we walked away, closing our browser after each shopping session….

10 Experts on How to Use Email Marketing for Events

Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to ensure that your event is packed, Zettasphere Founder Tim Watson asked me and eight other email marketing experts to share our No. 1 tip for promoting a webinar or paid physical…

Trends for 2015: Views from 10 Email Marketing Experts

To understand the latest best practices and the newest email marketing opportunities, Smart Insights asked me and 9 other email marketing specialists from around the world to share our recommendations. Published in Smart Insights – Email Trends 2015, the trends include: Responsive Email Design Animated Gifs Video in Email Dynamic Customization Predictive…

The New Litmus Test for a Great Email Marketing Program

I used to say the hallmark of a great email marketing program was that they have a robust A/B testing program. It’s not just because I consider A/B testing a key optimization tool and a vital part of “listening” to subscribers, but because if a brand is taking the time to follow…

How 4 Social Media Predictions Impact Email Marketers

The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, it immediately had me thinking about how they affect email marketers. Here are four of the predictions that jumped out at me as being particularly relevant to email marketers:…

Quick Email Marketing Wins in 2015

Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…

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