Email Marketing RulesHow Brands Use Email to Engage Customers at Every Stage of the Life Cycle
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today’s consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information, and…
The 5 Biggest Disruptors to Email Marketing’s Status Quo
Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…
Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…
The Limits of Email Marketing Automation
Two-thirds of marketers expect machine learning, AI, and predictive software to determine the majority of the content (subject lines, images, copy, etc.) in marketing emails at some point, according to research published in our Email Marketing in 2020 report. And that’s very understandable considering the massive scale of email marketing and the…
Webinar: 8 Trends That Will Define the Future of Email Marketing
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…
The 3 Kinds of Inactive Email Subscribers and How to Manage Each of Them
Your inactive email subscribers are not all the same, so you need different strategies for addressing them. By my count, there are 3 different kinds of inactives: Never-Actives, who are new subscribers who have never engaged Lapsed Customer Inactives, who are inactive subscribers who have also become inactive customers Current Customer Inactives,…
20 Predictions from 20 Experts about Email Marketing in 2020
How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more. In this SlideShare, we’ve selected our favorite prediction from each of our 20…
My Predictions for What Email Marketing Will Look Like in the Year 2020
In honor of Leap Day, Litmus asked 20 email experts what their vision was for the channel in the year 2020, which is when the next Leap Day will be. Their Email Marketing in 2020 predictions covered everything from inbox functionality to email service provider functionality, and from legislation to personalization. Of…
Email Marketing in 2020 Report
Email marketing is not for the faint of heart. The channel is constantly evolving—whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or ESPs are redefining personalization and targeting. All this change means that marketers are always reacting, learning, and planning for the future as…
Following the Big Data Breadcrumbs to Email Insights
The scale at which consumers generate data across web, social, mobile, offline, and other channels is truly staggering. To compete and serve our customers well, the scale at which we sort through all that data for actionable insights needs to match. Enter Big Data. Matt Laudato, Senior Manager of Big Data Analytics…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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